B2B Video Library

Duo Security | Defend Your Galaxy with Duo Security – Guardians of the Galaxy Vol. 3

Duo Security teams up with Guardians of the Galaxy Vol. 3 to deliver a playful, sci-fi-inspired take on cybersecurity. The ad embraces the film’s intergalactic chaos to drive home a simple message—without the right protection, your data is just as vulnerable as a spaceship without shields.

The Formula (That Works at Any Budget):

Pop Culture Tie-In = Built-In Engagement – By aligning with Guardians of the Galaxy, Duo Security instantly grabs attention from a massive fanbase. The movie’s high-energy, comedic tone blends perfectly with Duo’s brand voice.
 → Lesson: Collaborate with cultural touchpoints your audience already loves to boost engagement and memorability.

Sci-Fi Setting = Dramatized Cyber Threats – The ad equates digital threats to galactic invasions, making cybersecurity feel urgent but fun. Just like the Guardians need defenses against interstellar enemies, businesses need Duo to protect against cyberattacks.
 → Lesson: Use metaphor and exaggeration to make an abstract problem (like cybersecurity) feel tangible and exciting.

Seamless Product Integration = Strong Takeaway – Instead of forcing a hard sell, the ad naturally aligns Duo Security’s role with the film’s themes of protection and teamwork. Cybersecurity isn’t just about defense—it’s about enabling heroes (or businesses) to operate without fear.
 → Lesson: Frame your product as an essential tool within an exciting narrative, rather than as an interruption to the story.

Humor Breakdown:

The ad mirrors the Guardians of the Galaxy style—fast-paced action, witty dialogue, and playful absurdity. The idea of cybersecurity being as crucial as spaceship shields makes the concept accessible, while the exaggerated stakes add comedic impact.

Final Verdict:

Duo Security leverages Guardians of the Galaxy Vol. 3 to make cybersecurity entertaining and approachable. By using a sci-fi backdrop to illustrate digital defense, they transform a typically dry topic into something engaging, fun, and unforgettable.

Brave-o-meter score: 

B-8 | R-9 | A-8 | V-7 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
 Website: Duo Security
 LinkedIn: Duo Security LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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