A “Problemotional” Review of 2023’s Best B2B Video Ads: CloudAlly
Data loss? Never again! CloudAlly knocked this one out the park. Their video ad starts with this guy eating noodles at his desk, and we’ve all been there, right? It’s like a familiar snapshot of the workday. But it’s not long before he realizes that something is wrong, and the ad quickly shifts to a more serious tone.
Let’s break it down using the PESO framework:
P: Problem/Pain
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The Data Loss Horror Show: The ad starts with a common scenario: someone losing a file and not being able to find it. We’ve all been there, and we know how frustrating it can be.
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The Cost of Data Loss: It highlights the potential for major headaches and disruption when you lose important data. It can mean lost time, lost revenue, and even bigger problems for a business.
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The Need for a Secure Solution: The ad underscores how critical it is to have a system that can protect your data and keep everything safe.
E: Emotion
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Relatable Frustration: The scene with the guy struggling to find his missing budget report is relatable, and you can almost feel his frustration. It’s a great way to create empathy and get the viewer on board.
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A Twist of Humor: There’s a little bit of humor in this ad, but it’s subtle. The way the ad shows how easy it is to recover the missing files with CloudAlly adds a hint of humor. It’s like a little “victory dance” for anyone who’s ever lost important data.
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A Sense of Relief: The ad ends on a positive note, showing the character feeling relieved after his data is restored.
S: Solution
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CloudAlly: Your Data Savior: The ad introduces CloudAlly as the solution, showcasing how it can provide secure data backups and protection for businesses.
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A Simple, Reliable Solution: It shows how easy it is to use CloudAlly and how it can prevent data loss.
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The Power of “Always On” Protection: The ad emphasizes the importance of having a reliable data backup solution, reassuring businesses that their data will be safe and secure.
O: Outcome
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Peace of Mind: CloudAlly shows how they can give businesses peace of mind, knowing that their data is safe and they can recover it quickly and easily.
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Protecting Your Business: The ad implies that CloudAlly can protect your business from potential data loss, which can be a huge problem.
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A More Secure Future: They leave their viewers feeling confident, knowing that CloudAlly can help them avoid costly data loss and keep their business running smoothly.
Overall:
CloudAlly is a solid example of a B2B video ad that uses humor and relatable situations to address a common pain point. It does a great job of showcasing the value of a secure data backup solution and highlighting how CloudAlly can help businesses stay protected.
It’s memorable; it’s engaging, but most importantly it’s a corporate video ad that embodies these elements in the most subtle and effective way, therefor making it one of the best B2B video ads of the year.
