A “Problemotional” Review of 2023’s Best B2B Video Ads: ClickFunnels
Build Sales Funnels Like a Pro (and Get Rid of the “Ugh”)
ClickFunnels nailed that “before and after” vibe, amplifying how they can take those stressful moments of pitching and turn them into a smooth, seamless experience. It’s a clever way to address a common business challenge: making sure your ideas get noticed.
Let’s break down their B2B video ad using the trusty PESO framework:
P: Problem/Pain
The Pitch Deck Nightmare: It starts with a woman feeling overwhelmed. She’s got post-it notes all over her board, and she’s struggling to get her pitch deck right. We’ve all been there! It’s a challenge to create a presentation that’s both professional and captivating.
The Fear of a “No”: They subtly convey the anxiety that comes with pitching ideas to investors or clients. It’s not easy to put your heart and soul into a pitch and then have it fall flat.
The Need for a Winning Strategy: The ad highlights that you need more than just a good idea to get your business off the ground. It’s all about presentation.
E: Emotion
Humorous and Relatable: They embrace humor and relatable situations to make a point. The scene where the team is struggling to put together their pitch and then the visual effect of them being “stung” is a funny take on the challenges of pitching.
Visually Engaging: It uses a creative visual style that captures the viewer’s attention and helps to make the message more memorable.
The “A-ha” Moment: The ad creates a “wow” moment when the team discovers ClickFunnels and how it makes crafting a pitch deck easier. You get a sense of hope that there’s a better way to do things.
S: Solution
ClickFunnels: The Pitch Deck Superpower: The ad introduces ClickFunnels as the solution. It’s a platform designed to make creating powerful presentations easier and more efficient.
From Brainstorm to Stunning Pitch: They showcases how they can help you go from brainstorming to building a professional and compelling pitch deck – without the added loads of stress.
Collaboration Made Simple: ClickFunnels shows how you can collaborate with your team to perfect your pitch deck.
O: Outcome
A Pitch That Makes an Impact: The ad shows a team using ClickFunnels to create a pitch that’s both engaging and powerful.
More Confidence, More Success: They suggest that by using their platform, you can create a pitch deck that will help you get the results you’re looking for.
The Future of Pitching: The ad sparks feelings of hope for the viewers, in that ClickFunnels can help them create compelling presentations that will take their ideas to the next level.
Overall:
With ClickFunnels, you can build sales funnels like a pro and get rid of the “Ugh”. It’s a prime example of a B2B video ad that gets straight to the point, using a unique, memorable style to capture attention and make a compelling case for its platform.
ClickFunnels drive home their value offering of being the help tool that businesses need to create a powerful and effective sales strategy.
