Pipedrive | Celebrate winning sales on the go with our mobile app

Pipedrive’s latest ad highlights the flexibility and convenience of closing deals anywhere with its mobile app. The message is clear: sales don’t stop just because you’re on the move, and Pipedrive ensures you never miss a win—whether you’re at your desk, in a coffee shop, or even celebrating mid-air.

The Formula (That Works at Any Budget):

Mobility = More Sales – The ad emphasizes the ability to close deals from anywhere, tapping into the common frustration of being tied to a desktop CRM.
→ Lesson: Show how your product eliminates common roadblocks for your audience, making their lives easier.

Celebration = Emotional Hook – By showcasing the excitement of closing a deal, the ad turns sales success into an event worth celebrating.
→ Lesson: Focus on the emotional payoff your product provides, not just the features.

Short & Focused = Memorable Message – Instead of overexplaining, the ad quickly conveys the core benefit of the app: effortless, on-the-go deal management.
→ Lesson: Keep the message simple and let the visuals do the heavy lifting.

Humor Breakdown:

The humor comes from the exaggerated yet relatable celebration of winning a sale—whether it’s throwing confetti or jumping with joy in a completely inappropriate setting. By making success feel fun and over-the-top, the ad keeps the tone light and engaging.

Final Verdict:

Pipedrive nails the balance of fun and functionality, making it clear that its mobile app isn’t just a tool—it’s an essential part of the sales experience. The ad’s humor and celebratory energy make it both entertaining and effective.

Brave-o-meter score: 

B-8 | R-9 | A-8 | V-7 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
Website: Pipedrive
LinkedIn: Pipedrive LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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