B2B Video Library

DigitExpo | Restaurant Video | BCA

DigitExpo’s ad takes a high-energy, visually engaging approach to highlight how restaurants can leverage digital solutions to streamline operations, enhance customer experience, and boost sales. Instead of focusing on dry features, the video immerses viewers in a fast-paced restaurant environment where DigitExpo’s tools act as the invisible force keeping everything running smoothly.

The Formula (That Works at Any Budget):

Fast-Paced = Instant Engagement – The ad mirrors the chaos of a busy restaurant, immediately drawing viewers in with high-energy cuts and dynamic visuals. By capturing the hustle of restaurant life, it ensures that the audience relates to the need for better solutions.
 → Lesson: High-energy visuals and fast pacing make even the most practical tech solutions feel exciting.

Problem-Solution Framing – The video subtly contrasts the struggle of manual processes with the efficiency of digital solutions. Without explicitly calling out pain points, it visually demonstrates how DigitExpo makes a difference.
 → Lesson: Show, don’t tell—visual storytelling can make even complex tech feel intuitive.

Seamless Integration = The Hero Moment – The moment when DigitExpo’s tools kick in, everything just works—orders flow, customers are happy, and restaurant staff stay in control. The ad makes the solution feel like a natural extension of the restaurant’s workflow.
 → Lesson: Position your product as the seamless fix that eliminates stress and inefficiencies.

Final Verdict:

DigitExpo’s restaurant-focused ad does a great job of using energy, motion, and seamless integration to make digital transformation feel essential, not optional. By showing, rather than explaining, the ad makes a compelling case for why every modern restaurant needs a tech upgrade.

Brave-o-meter score: 

B-8 | R-8 | A-9 | V-7 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
 Website: DigitExpo
 LinkedIn: DigitExpo LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

Share on social media

Related Videos

Deloitte | Solving Tomorrow’s Challenges by Accelerating AI Innovation

Dialpad | "The Good Ai " (Ai That Works for You)

DocuSign | A Better Way

Doosra | Block Unlimited Unwanted Calls with Your Doosra Virtual Number

Duo Security | Defend Your Galaxy with Duo Security – Guardians of the Galaxy Vol. 3

Back to videos

Let’s jump on a call

The secret behind the world’s greatest B2B adverts, Super Bowl campaigns.

Book a call

Brought to you by