A “Problemotional” Review of 2023’s Best B2B Video Ads: Digit.FYI
Now here’s another one of ours, but this time for Digit.FYI. We take a contrasting approach to highlight the power of in-person connections in the digital world, for their upcoming Expo at the time. It’s a fun and engaging B2B video that emphasizes the value of human interaction in a world increasingly driven by technology.
Here’s how we did it using the PESO framework:
P: Problem/Pain
The Disconnect of Digital Communication: The ad opens with a couple on a video call, enjoying a meal together but separated by a screen. This initial scene highlights the disconnect that can occur in the digital age, even in personal relationships.
The “Some Things Are Better In Person” Dilemma: The ad uses the humorous scene of the woman feeding a digital image of her partner to emphasize the limitations of digital communication. It points to the fact that certain experiences and interactions are best enjoyed in person.
The Need for Connection: We leverage the scenes of conference attendees, meetings, and discussions to subtly highlight the need for in-person interaction. It suggests that human connection, networking, and shared experiences are vital for building relationships and driving innovation.
E: Emotion
A Touch of Humor: The ad uses the quirky and amusing scene of the digital dinner date to capture attention and spark laughter. The scene is lighthearted and relatable, making the ad more engaging and memorable.
The Desire for Connection: It taps into a universal human need for connection. The scenes of the couple on a video call and the busy conference events emphasize the desire to connect with others in real life.
A Celebration of In-Person Events: The vibrant colors, energetic music, and scenes of happy attendees creates a sense of excitement and enthusiasm for in-person events.
S: Solution
Bringing People Together: The ad showcases Digit.FYI as a platform for connecting professionals through in-person events. It emphasizes that the platform can help individuals network, learn, and build relationships.
The Power of Networking: It features scenes of attendees engaging in conversations, meetings, and presentations, highlighting the value of networking and building relationships.
The “In-Person Advantage”: We position Digit.FYI as a solution that helps unlock the potential of in-person events. It emphasizes the value of face-to-face communication and the opportunity to connect with others in a meaningful way.
O: Outcome
Building Strong Relationships: The ad conveys the fact that Digit.FYI helps professionals build meaningful connections through in-person events. It suggests that the platform can foster growth and collaboration by bringing people together.
Unlocking New Opportunities: Using the scenes of busy conferences and professional interactions, the ad showcases the potential opportunities that in-person events offer.
A World Beyond Screens: It inspires viewers to embrace the value of in-person experiences. It suggests that Digit.FYI is a platform that can help connect professionals in a way that’s more meaningful and impactful than digital communication alone.
Overall
Our B2B video ad for Digit.FYI embodies humor, relatable scenes, and a clear call to action to emphasize the value of their in-person events, bridging the gap between the digital world and the importance of face-to-face interaction.
This ad demonstrates that even in the digital age, B2B video marketing can be successful when it focuses on human connection and proves that a B2B video can be used to not just sell a product, but also to create a positive narrative.
