SurveyMonkey’s ad features the iconic Giancarlo Esposito in a commanding role, encouraging businesses to use the platform’s survey tools to listen to their customers, gather insights, and act on feedback. With a simple yet impactful message, the ad emphasizes the importance of listening to what people have to say in order to drive change and growth.
The Formula (That Works at Any Budget):
Authority Figure = Instant Credibility – Giancarlo Esposito’s authoritative presence immediately lends weight to the message, making the act of “asking, listening, and acting” feel more powerful and impactful.
→ Lesson: Partnering with a respected figure can elevate your message, making it resonate more strongly with your audience.
Clear, Concise Messaging = Stronger Engagement – The ad is straightforward and to the point, highlighting SurveyMonkey’s core functionality without unnecessary fluff. The simplicity ensures the message lands effectively.
→ Lesson: A clear, no-frills message can be more compelling than trying to explain every feature in depth.
Emotional Appeal = Connection to the Audience – By framing the ad around the real-world concept of listening and acting on feedback, it creates an emotional connection, making the audience feel like they’re part of an important, shared mission.
→ Lesson: Appeal to your audience’s emotions to build a deeper connection and motivate them to take action.
Subtle Urgency = Call to Action – The tone of the ad subtly conveys that acting on feedback is not just a nice-to-have, but a necessity for growth and success. This urgency prompts businesses to take immediate action.
→ Lesson: Use urgency to motivate your audience to act on your product’s value.
Humor Breakdown:
The humor in this ad is understated. It’s more about the effectiveness of Giancarlo Esposito’s delivery and the dramatic shift in tone between what’s being said and the serious gravity with which it’s said. The humor comes from the contrast—while the message is simple, the way it’s delivered adds an element of intensity that catches the audience’s attention.
Final Verdict:
SurveyMonkey’s ad delivers a strong, clear, and authoritative message with a bit of humor. By utilizing Giancarlo Esposito’s presence, the ad elevates the importance of listening to feedback while reinforcing the simplicity and power of SurveyMonkey’s platform. It’s a perfect balance of authority, clarity, and subtle humor to encourage businesses to take action.
Brave-o-meter score:
B-7 | R-9 | A-8 | V-8 | E-8
BRAVE – 8/10
Watch the full ad & learn more:
Website: SurveyMonkey
LinkedIn: SurveyMonkey LinkedIn Page
