360Learning’s “Upskill From Within” ad makes the case for empowering employees through upskilling. By showing how a lack of proper training can create inefficiencies and frustration, the ad emphasizes the importance of continuous learning and development within a company. The product positions itself as the tool to bridge these gaps and encourage a more engaged and efficient workforce.
The Formula (That Works at Any Budget):
Identifying the Pain Point – Lack of Upskilling Leads to Frustration – The ad opens by showcasing frustrated employees who feel stuck because they don’t have the skills needed to excel in their roles. This creates an instant emotional connection with viewers who’ve experienced similar struggles.
→ Lesson: Start by highlighting a pain point that your audience can immediately relate to. The struggle should be clear and compelling.
Employee-Centric Solutions – Training from Within – 360Learning flips the script by showing how upskilling employees directly benefits the company. The ad emphasizes that internal training programs are the key to a motivated, efficient workforce.
→ Lesson: Position your product as the solution to a specific problem, and highlight how it directly benefits both the employee and the employer.
Empowerment through Upskilling – The ad showcases employees who transform their frustration into success by learning new skills through the platform. This empowerment drives engagement and growth, showing how an investment in learning leads to tangible, long-term results.
→ Lesson: Emphasize how your product empowers the audience and creates positive change. Show tangible benefits to strengthen the emotional appeal.
The Value of Continuous Learning – Rather than just showing the end result, the ad focuses on the journey employees take to learn and grow, making the process feel like an exciting opportunity rather than a chore.
→ Lesson: Focus not just on the outcome, but also the process of using your product. Make it feel like a journey worth taking.
Humor Breakdown:
The ad uses a light-hearted tone to depict the frustration of employees trying to excel without the right tools. It takes what might seem like a serious problem and makes it feel relatable, almost humorous, showing how easy it can be to get caught in these frustrating cycles. The relatability of the frustrations makes the solution feel all the more satisfying when it arrives.
Final Verdict:
360Learning’s ad succeeds by highlighting a universal frustration: not having the right tools or training to excel in one’s job. The light-hearted and relatable tone, paired with the clear message about the benefits of upskilling, positions 360Learning as the easy solution to a critical business need. It underscores how investing in employee development can pay off with greater efficiency and engagement.
Brave-o-meter score:Â
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: 360Learning
LinkedIn: 360Learning LinkedIn Page
