Wix | The Update Button of Doom | You Deserve Better
Want to call out your competitor? Wix did it flawlessly. We’ve all been there—watching in horror as a “simple update” breaks everything, spiraling into a nightmare of errors, glitches, and wasted hours. Wix didn’t just acknowledge this universal frustration—they weaponized it, turning WordPress users’ biggest pain points into a sharp, witty takedown. Rather than tiptoeing […]
Zendesk | Tales of Customer Service, featuring Drizly
Zendesk’s Tales of Customer Service commercial featuring Drizly cleverly blends real-world customer service challenges with humor, offering a lighthearted yet effective look at how Zendesk can help businesses manage customer service interactions. The ad showcases a situation where Drizly’s customer service team, aided by Zendesk, smoothly handles the chaos that could easily spiral out of […]
Perimeter 81 | Introduces: The Cybersecurity Experience Platform
Perimeter 81’s Cybersecurity Experience Platform ad cleverly positions cybersecurity as both essential and easy to manage, using an engaging and futuristic approach. With a slick, high-tech feel and a well-paced narrative, the ad showcases how Perimeter 81 transforms complex cybersecurity into a seamless experience. Rather than focusing solely on the technical jargon, the ad makes […]
Modern Treasury | Move money easier, grow faster with Modern Treasury
Modern Treasury’s ad efficiently conveys the ease and speed of handling business payments and money transfers. By focusing on the core benefits of streamlining financial operations, the ad highlights the product’s simplicity and efficiency. The visuals reinforce how effortless it is to integrate and automate payments, allowing businesses to focus on growth rather than administrative […]
FedEx | FedEx commercial with John Moschitta
This iconic FedEx commercial, featuring John Moschitta, is a fast-paced, comedic ad that delivers the company’s core message of fast, reliable delivery with style. Known for Moschitta’s speed-talking skills, the ad cleverly emphasizes the speed and efficiency that FedEx offers while maintaining an energetic, entertaining pace. The Formula (That Works at Any Budget) Speed Equals […]
AOL | David Cross AOL Commercial (1995)
In this quirky 1995 commercial, comedian David Cross takes the spotlight in an ad that cleverly highlights AOL’s internet services in a way that only a late-90s comedy could. Using a mix of dry humor and absurdity, the commercial presents AOL as a must-have for anyone looking to connect with the world, all while underlining […]
Compaq | “I Wouldn’t Watch This Commercial” – JOHN CLEESE
In this hilarious commercial, the legendary John Cleese takes the reins with a sarcastic twist, telling viewers that they shouldn’t even bother watching the ad. But in classic Cleese style, he doesn’t just stop there—he gives the audience every reason why Compaq is a great choice for their computing needs, all while dismissing the typical […]
Microsoft | Windows 1.0 with Steve Ballmer
In this energetic and nostalgic commercial, Steve Ballmer, in all his exuberance, introduces the world to Windows 1.0. With the over-the-top enthusiasm he’s known for, Ballmer delivers a high-energy pitch for the groundbreaking software, making it seem like a life-changing product. His wild gestures and passionate delivery capture the excitement surrounding the launch of Windows […]
MNTN | Steve-O Demos MNTN – The Hottest Software in TV [Spicy Cut]
Ryan Reynolds just changed the game for explainer videos—no more dull, lifeless demos. It was about time. We’ve all endured those tedious product pitches that make watching paint dry seem exciting. MNTN saw that formula and said, “Let’s make it hurt.” Enter Steve-O, a man known for his questionable life choices, sweating through a fire-breathing […]
Upwork | Nepotism
This ad from Upwork takes a sharp, humorous look at nepotism in the workplace, highlighting how hiring within the family can sometimes lead to questionable, if not downright ridiculous, decisions. With a comedic tone, the ad presents a scenario where the over-the-top benefits of nepotism—hiring a family member who is clearly underqualified—are shown in contrast […]
Basecamp | “The Future – Device
Basecamp’s “The Future – Device” ad takes a minimalist approach, utilizing dry humor and a stark visual style to make a memorable point about the simplicity of their project management platform. The ad imagines a world where over-engineered, hyper-connected devices have taken over, showcasing that no matter how advanced technology becomes, the basic need for […]
Cloudbeds | No More Operating the Old Way
Cloudbeds’ “No More Operating the Old Way” ad takes aim at the outdated, inefficient methods of hotel management. With a mix of directness and humor, the ad highlights how clinging to traditional practices only leads to frustration and errors, whereas Cloudbeds offers a streamlined, modern solution to run a hotel business more efficiently. The commercial […]
MCI | MCI Commercial
MCI’s “MCI Commercial” ad is a classic example of early 2000s B2B marketing aimed at showcasing the company’s capabilities in telecommunications. It focuses on emphasizing MCI’s ability to offer reliable, large-scale solutions for businesses looking to enhance their communication systems. The ad uses a straightforward approach, detailing the benefits of MCI’s services while positioning them […]
IBM | IBM Typewriters Super Bowl Commercial ’86
IBM’s “IBM Typewriters” ad from the 1986 Super Bowl is a vintage gem of B2B advertising, designed to showcase IBM’s dominance in the typewriter market. The commercial uses humor and an exaggerated scenario to highlight the reliability and speed of IBM’s typewriters compared to the competition. The Formula (That Works at Any Budget) Exaggeration = […]
AT&T | Family Business
AT&T’s “Family Business” commercial showcases how their communication services can help streamline family connections while highlighting the sometimes-chaotic yet lovable dynamics of a family business. Through humor and relatable situations, AT&T positions itself as the reliable backbone for both personal and professional communication needs. The Formula (That Works at Any Budget) Relatable Family Dynamics = […]
Cloudbeds | Revenge of the Traveler – Life Before Cloudbeds
Cloudbeds takes us on a time-traveling journey in “Revenge of the Traveler – Life Before Cloudbeds”, showing the chaotic and outdated methods hotels used to manage reservations before embracing the modern, efficient solution Cloudbeds offers. Through humor and exaggerated scenarios, the ad highlights the struggles of the past while positioning Cloudbeds as the ultimate game-changer […]
Monday.com | The first work platform you’ll love to use
In “The First Work Platform You’ll Love to Use”, Monday.com sets itself apart by making the work management process fun, engaging, and downright lovable. By showcasing a mix of playful humor and relatable frustrations, this ad positions Monday.com as the work platform that transforms tedious tasks into something you actually want to use. It’s not […]
Oracle | Oracle Commercial
Oracle’s “Oracle Commercial” dives into the world of advanced data solutions with a sense of high-tech sophistication. The commercial emphasizes Oracle’s role as a leader in helping businesses make smarter, more informed decisions by harnessing the power of cloud technology and data analytics. The ad captures the essence of cutting-edge innovation, offering viewers a glimpse […]
Oracle | Oracle Commercial
Oracle’s “Oracle Commercial” introduces the power of its cutting-edge technology through a series of slick, fast-paced visuals that position Oracle as the solution to solving the most complex business challenges. The commercial emphasizes Oracle’s role as the go-to solution for businesses looking to scale, innovate, and leverage data to drive better decision-making in today’s digital-first […]
IBM | Server
In IBM’s “Server” commercial, the company positions its cutting-edge server solutions as the backbone of modern businesses. The ad highlights the power and efficiency of IBM servers, emphasizing how they handle demanding workloads, boost productivity, and provide the infrastructure needed for the future of technology. Through sleek visuals and bold statements, IBM aims to capture […]
IBM | Commercial
IBM’s commercial dives into the power of innovation and how technology can transform industries. The ad presents IBM’s solutions as the catalyst for change, driving businesses to move from traditional methods to cutting-edge technologies that fuel progress and growth. The Formula (That Works at Any Budget): Elevating Innovation = Instant Interest – By positioning IBM’s […]
IBM | Ideating
IBM’s “Ideating” ad showcases the power of collaboration and innovation within the world of business. The commercial emphasizes how technology can unlock creativity, streamline problem-solving, and help businesses ideate more effectively. Through a dynamic blend of visuals and messaging, IBM positions itself as a key enabler in transforming ideas into impactful results. The Formula (That […]
IBM | Innovation Man Yelling
IBM’s “Innovation Man Yelling” ad delivers a fast-paced, humorous portrayal of the chaos that comes with tech innovation. With an overly enthusiastic and dramatic “Innovation Man,” the ad showcases how IBM can help companies tame this whirlwind of excitement and transform creative chaos into effective solutions. The Formula (That Works at Any Budget): Exaggerated Character […]
IBM | Keep It Simple
Long live the golden era of classic IBM commercials—when B2B marketing understood that humor was the key to memorability. In a time when ad space was too valuable to waste, IBM nailed the formula: Make them laugh, and they’ll remember you. This ad plunges us straight into an IT nightmare—layers of jargon, escalating troubleshooting, and […]
Deel | Deel makes global HR *actually* fine
Deel’s ad presents a clever and humorous take on the challenges of managing global HR. By exaggerating the complexities of handling international payroll and compliance, Deel positions itself as the simple, stress-free solution to what would otherwise be a chaotic task. The Formula (That Works at Any Budget): Exaggerated Chaos = Instant Engagement – The […]
Hex | Powerful data tools for everyone
Hex introduces its powerful data tools in a clever and humorous way by showing how data analysis can be simplified and made accessible to everyone—regardless of technical skill. The ad focuses on breaking down complex tasks into easy-to-understand solutions, with a fun and approachable vibe that invites users to see data in a new light. […]
Fiverr | The Competitors
Fiverr’s ad “The Competitors” brings a comedic take on the challenges businesses face when hiring freelancers. It humorously shows how traditional, inefficient methods of finding talent often result in absurd and chaotic situations—highlighting Fiverr as the efficient, easy, and modern solution for all your freelance needs. The Formula (That Works at Any Budget): Exaggerated Pain […]
Service Now | Put AI to Work for People
ServiceNow’s ad “Put AI to Work for People” dives into the transformative power of AI in business, showcasing how their platform uses AI to automate workflows, make smarter decisions, and ultimately improve customer and employee experiences. The commercial presents a world where AI is an ally, helping businesses grow without the friction and challenges often […]
SAP | Business AI “Office Cat”
SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to […]
UKG | Time of Your Life
UKG’s “Time of Your Life” ad uses a mix of humor and emotional appeal to emphasize the importance of work-life balance and the role UKG’s workforce management solutions play in achieving it. The ad focuses on the idea that managing time effectively leads to better employee satisfaction, productivity, and overall happiness at work. The Formula […]
HubSpot Customer Platform | And That’s Why We Use HubSpot
In HubSpot’s “And That’s Why We Use HubSpot” commercial, the brand showcases the ease and efficiency of its customer platform, emphasizing how it helps businesses streamline their operations and improve their overall customer experience. Through a series of humorous and relatable business scenarios, the ad highlights the platform’s benefits in simplifying marketing, sales, and customer […]
Slack | The Big Meeting
In Slack’s “The Big Meeting,” the commercial highlights how the platform streamlines communication, helping teams avoid the chaos of unnecessary meetings. The ad humorously portrays a typical, overlong meeting where employees struggle to stay engaged, only for Slack to swoop in and save the day with seamless communication and collaboration. The commercial uses humor to […]
Salesforce | “The Great Data Heist” | Ask More of AI with Matthew McConaughey
In “The Great Data Heist,” Salesforce teams up with Matthew McConaughey to show how its AI tools help businesses unlock the full potential of their data. The ad uses a heist-inspired narrative, where McConaughey leads a group of “data thieves” to pull off an impressive, high-tech operation. As the team uses Salesforce’s AI tools to […]
WINN.AI | No Typing CRM™
WINN.AI introduces its No Typing CRM™ through a high-energy, humorous commercial that highlights how the software takes the pain out of CRM management. The ad imagines a world where typing on keyboards is a thing of the past, and salespeople use voice commands to manage their CRM effortlessly. The message is clear: WINN.AI revolutionizes CRM […]
DHL | Studio to Atelier, grow your business with DHL.
DHL’s “Studio to Atelier” ad takes viewers on a journey of a business owner growing from a small studio operation into a thriving global enterprise. The ad emphasizes how DHL supports this transformation by offering streamlined logistics solutions that allow businesses to expand and thrive, no matter where they are in the world. It’s a […]
Teamwork.com | Meet The Client
Teamwork.com’s “Meet The Client” ad gives a humorous and relatable look at the often frustrating client-business relationship, especially when working on complex projects. Through exaggerated scenarios, the ad highlights the challenges that project managers and teams face in trying to please a client who keeps changing their mind. Teamwork.com presents itself as the solution to […]
WINN.AI | The Sales Painkiller
WINN.AI’s “The Sales Painkiller” takes a hilarious approach to the daily struggles of sales teams, showing how traditional CRM systems feel like an unbearable headache. By exaggerating the pain of manual data entry and clunky processes, the ad positions WINN.AI as the ultimate remedy—an effortless, no-typing CRM that lets sales teams focus on closing deals […]
AppsFlyer | Self Aware Ad
AppsFlyer takes a refreshingly meta approach with “Self Aware Ad,” an ad that knows it’s an ad—and isn’t afraid to poke fun at itself. By breaking the fourth wall and playfully acknowledging common advertising tropes, the ad keeps viewers engaged while subtly driving home the value of AppsFlyer’s marketing analytics. The Formula (That Works at […]
Zapier | It doesn’t take a magic wand to grow your business. It takes Zapier.
Zapier pokes fun at the idea that growing a business requires supernatural forces, replacing spell-casting with the real magic of automation. The ad humorously contrasts the over-the-top fantasy of using a wand for business tasks with the practical simplicity of Zapier—proving that no magic is needed when automation does the heavy lifting. The Formula (That […]
ADP | The 25th Hour
Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Zoom | Zoom Contact Center: For when your customers’ plans don’t go as planned
Discover how Zoom creatively tackled Business & Work in their latest video Zoom Contact Center: For when your customers’ plans don’t go as planned within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Zendesk | Magical customer experiences
Discover how Zendesk creatively tackled Business & Work in their latest video Magical customer experiences, powered by Zendesk within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Wynter | Your Daughter’s Hand
Discover how Wynter creatively tackled Social Networking in their latest video Your Daughter’s Hand – Wynter within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Workday | Rock Star – Super Bowl LVII Commercial 2023
Discover how Workday creatively tackled Business & Work in their latest video Workday Big Game Spot: Rock Star within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Wistia | Introducing Wistia’s Video Trimmer
Discover how Wistia creatively tackled Productiviy & Utilities in their latest video Introducing Wistia’s Video Trimmer within the Software Developement industry. Get ready for a Informative journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility
Discover how Windward creatively tackled Productivity in their latest video From “DUNNO!” to “I know!” with Ocean Freight Visibility within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Walnut.io | WeAreProspects – What if buying software happened in real life?
Discover how Walnut.io creatively tackled Business & Work in their latest video #WeAreProspects – What if buying software happened in real life? within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
WalkMe | Software just wants to see you happy.
Discover how WalkMe creatively tackled Business & Work in their latest video Software just wants to see you happy. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Vonage | Re-engage with customers on their favorite channel
Discover how Vonage creatively tackled Productivity in their latest video Re-engage with customers on their favorite channel within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Vimeo | Vimeo One Take Editing with AI
Discover how Vimeo creatively tackled Business & Work in their latest video Vimeo One Take Editing with AI within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
