FedEx | Growing Business
A FedEx delivery driver walks through a corporate office. The office is constantly transforming around him. Desks retract into the floor. Walls flip into new rooms. A cafeteria folds into a boardroom. Employees are moved through hidden floor panels but keep working as normal. The driver stays calm the entire time. He walks past a […]
FedEx | Overwhelmed
Scott sits at his desk in a quiet office. The phone rings. A coworker walks by. Each time, Scott explodes into over-the-top “busy” behaviour. He shouts phrases like “Busy!” and “Worky worky, busy bee!” while throwing papers around. Two colleagues watch from the hallway. They explain the truth. Since the company switched to FedEx, Scott […]
FedEx | Heavy Metal
A manager storms into a hotel suite. A heavy metal band sits inside, dressed in leather and face paint. He shows them a news clip. It shows the band carrying golf clubs at an airport. He says this ruins their “dangerous” image. The band members speak softly. They admit they love golf. The manager offers […]
FedEx | Kyle
An employee walks into his boss’s office. A young boy named Kyle sits on a beanbag, playing a handheld game. The boss explains he hired Kyle as a “geography consultant.” Kyle aced 5th-grade geography. The boss mentions customers in “Czechoslovakia.” Kyle quickly corrects him—it’s now the Czech Republic. The boss praises Kyle as a lifesaver. […]
FedEx | Take control of your sales storm
A small business owner stands inside a FedEx Office. He is buried under a pile of snowballs. The snow represents his growing holiday orders. As more notifications come in, it starts snowing inside the store. A FedEx employee, Alex, stays calm. He takes a snow globe and explains the service. FedEx handles everything—wrapping, custom boxes, […]
Maersk | Image if a restaurant was like shipping
The ad asks: “What if a restaurant worked like shipping?” A high-end restaurant becomes chaotic. Customers receive huge binders just to order food. One customer gets “rolled” out into a rainy alley due to overbooking. A scooter drives through the dining room. Soup prices keep changing. Extra fees appear on the bill. At one point, […]
Perk | Breakthroughs…almost
Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]
Maersk | Fast typing
A younger office worker types aggressively and loudly on his keyboard, irritating an older coworker in the neighboring cubicle. When confronted, the younger man insists the noise is justified — he’s managing time-sensitive cargo and a super supply chain through Maersk Air. As he continues pounding the keys, he rattles off credentials: an own-controlled fleet, […]
Maersk | Elevator Quiz
A woman rushes to catch an elevator, but a man already inside tells her she’s “too slow” and turns the moment into a game of Maersk Air Bingo. The rules are simple: name a country Maersk doesn’t fly to. She and another passenger guess places like the U.S., Germany, China, and even Uzbekistan. Each time, […]
Navan | Are you a strong CFO?
A CFO sits at his desk attempting to meditate, repeating the mantra, “I am a strong CFO.” A calm voiceover reassures him that he is in control of company travel expenses — until he breaks character and admits he’s completely overwhelmed. As he spirals, chaotic expense examples appear on screen: Sarah flying economy plus, Mikey […]
Navan | The Travel Platform That Makes Every Employee Happy
A business traveler is stuck using outdated, 1990s-style travel software. Everything is slow, frustrating, and tinted in dull green. He’s placed on a 40-minute customer support hold while his CFO grows increasingly stressed. In contrast, another traveler uses Navan. His experience is seamless across laptop, phone, and watch. While the first traveler is still waiting, […]
Cardata | Mileage tracking used to be… questionable.
Jake, a Vehicle Program Manager, recalls how chaotic life was before his company switched to Cardata. In a flashback, a stressed-out, disheveled Jake straps a bizarre, smoking contraption into an employee’s car to “track mileage for tax-free reimbursements.” The machine sputters, fills the car with smoke, and looks like it might explode. Trying to stay […]
Cardata | Tax waste on car allowance? Questionable.
Jake, a Vehicle Program Manager, explains that before switching to Cardata, eliminating tax on their car allowance program was “impossible.” We flash back to a frazzled Jake sitting at a makeshift desk in a parking lot, drowning in receipts. The scene spirals into total chaos: one employee opens his car door, unleashing a mountain of […]
Cardata | Are your company cars a fleet of beaten-up RVs?
Jake, a Vehicle Program Manager, recalls life before his company switched to Cardata. Their company cars, he admits, were “four-wheeled money pits.” In a flashback, we see a frazzled, stressed-out Jake dealing with yet another fleet disaster—a broken-down company car. Forced to improvise, he hands an employee a loaner vehicle: a run-down RV… complete with […]
PortPro Tech | Your prescription for a healthier drayage operation
A group of exhausted logistics professionals sit in a therapy circle with “Dr. Dray, Trucking Logistics Therapist.” Each confesses their industry-specific nightmares: endless “Where’s my container?” calls, running blind with no visibility, and the cash flow pain of manual invoicing. Dr. Dray listens patiently, then reveals the diagnosis: Outdated Drayage Transportation Management System Syndrome (O.D.T.M.S.S.). […]
FedEx | Long Pause
Two employees stand nervously while their boss deploys “The Long Pause”—a classic intimidation tactic. A narrator quickly cuts it down, explaining that the real power move is staying ahead of global trade changes with smart tools. One employee then presents the FedEx platform on a tablet, showing that true power comes from competence, not ego. […]
FedEx | Late to Meeting
A woman struts into a meeting late—a narrator calls it a “classic corporate power move.” The ad immediately pivots, revealing the real power move: using FedEx’s predictive modeling to stop supply chain issues before they happen. The ad reframes business power as competence, not posturing, and ends with the tagline: “The New Power Move℠.” The […]
FedEx | Eye Contact
A wide-eyed, awkward businessman tries a series of “old school power moves” to appear dominant—like unblinking eye contact and overly familiar greetings. Each attempt backfires, making him look more creepy than confident. His antics are contrasted with Liz, a calm and competent colleague. When he panics over a complex customs issue, Liz has already solved […]
FedEx | The Real Power Move
We see a montage of “corporate power moves”: a man locking eyes in an overlong handshake, a woman arriving late on purpose, a founder in a hoodie at a boardroom table, and even a CEO holding a meeting in a steam room. Then comes the twist—the narrator reveals the real power move: using FedEx to […]
Maersk | Don’t trust the numbers . Just another day in logistics
A woman in a boardroom proposes a plan built around a shipment arriving that week. Her manager, Merlin, shuts her down immediately, citing a gloomy 45% ocean reliability rate. A junior colleague mentions that Maersk recently announced a major reliability improvement. Merlin dismisses him with condescension. Moments later, another manager confirms the junior’s data is […]
Atlassian | It starts with Jira!
A team of innovators stands proudly in a high-tech workshop with a futuristic, egg-shaped vehicle. The ad then flashes back to show how they got there. Through a fast-paced montage, engineers, designers, and managers collaborate across locations. They constantly reference Jira to track progress, fix code, and update designs. Simple animated icons—code, lightbulbs, checkmarks—visualize their […]
Flock Freight | Your Answer to Everything
A new logistics manager sits in a “Flock HQ Orientation.” The Flock Freight executive points to a whiteboard full of shipping acronyms: TL, VLTL, PTL, 3PL, OTIF, DOT, NMFC, BOL, NOI, PRO, CNEE, CNOR. The manager looks overwhelmed. Then comes the better option: FlockDirect. The executive hands him a tablet. On-screen, the FlockDirect interface shows […]
Volvo Trucks | The Epic Split feat. Van Damme
Volvo Trucks stages a bold stunt: Jean-Claude Van Damme performs a slow-motion split between two reversing trucks. Set to Enya’s Only Time, the ad is filmed in one take at sunrise on an empty runway. It highlights the stability and precision of Volvo’s dynamic steering system with poetic drama and technical control. The Formula (That […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Maersk | ‘Together, All The Way’
Maersk’s Together, All The Way is a cinematic portrayal of the company’s commitment to global connectivity. The ad follows the journey of a shipping container, illustrating the seamless integration of Maersk’s logistics services and the human stories intertwined with global trade. The Formula (That Works at Any Budget) Visual Storytelling = Emotional Engagement The ad […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
DHL | License to Deliver
DHL leans into full-action movie parody territory in this high-octane, tongue-in-cheek spot that turns an everyday delivery driver into a globe-trotting secret agent. With slick production, explosive stunts, and an unmistakable James Bond flair, this ad positions DHL as the ultimate logistics partner—capable, reliable, and faster than the competition. The Formula (That Works at Any […]
Volvo Trucks | A Love Story
Volvo Trucks flips the script on truck advertising with a romantic tale between two haulers. Yes, trucks. Set against a cinematic backdrop of winding roads and soaring music, the spot tells a love story that’s unexpected, tender, and—somehow—heartwarming. It’s all part of showcasing the reliability and emotional connection drivers feel with their vehicles. The Formula […]
UPS | Television Commercial | 2004
UPS keeps it simple, yet effective, with a direct and customer-focused message: What can Brown do for you? This 2004 ad isn’t flashy, but it doesn’t need to be. Instead of gimmicks or over-the-top storytelling, UPS leans into a straight-talking, service-first approach that reinforces reliability, speed, and trust. The Formula (That Works at Any Budget): […]
FedEx | 2004 FedEx Commercial
This classic 2004 FedEx ad uses a simple, humorous setup to showcase how essential the company is for timely deliveries. The ad focuses on the idea that no matter what, FedEx will always ensure that packages get to their destination, even in the most extreme circumstances. The clever twist in the ad comes when an […]
FedEx | Funny Caveman FedEx Commercial – 2006 Super Bowl XL
FedEx’s 2006 Super Bowl ad brings humor to the forefront with a caveman-themed commercial that illustrates the lengths a FedEx driver goes to for an important delivery. The caveman, frustrated by the inefficiency of his ancient methods of transportation, becomes the perfect comedic counterpart to FedEx’s fast, reliable service. This ad’s blend of humor and […]
FedEx | FedEx (2004) Television Commercial
FedEx’s 2004 commercial takes a humorous approach to highlight the company’s commitment to speed and reliability in the world of shipping. The ad shows a group of workers in an office setting desperately trying to get a critical package to its destination, but things take an unexpected turn when the package is mistakenly shipped to […]
FedEx | FedEx commercial with John Moschitta
This iconic FedEx commercial, featuring John Moschitta, is a fast-paced, comedic ad that delivers the company’s core message of fast, reliable delivery with style. Known for Moschitta’s speed-talking skills, the ad cleverly emphasizes the speed and efficiency that FedEx offers while maintaining an energetic, entertaining pace. The Formula (That Works at Any Budget) Speed Equals […]
