HubSpot CRM | ‘A Smooth CRM for Rough Seas’
Kathryn Hahn stars as the pirate CEO of a high-seas business in HubSpot’s “A Smooth CRM for Rough Seas.” Set aboard a fully crewed ship, the ad uses a nautical metaphor to show how chaotic customer relationships can feel without the right tools. But with HubSpot CRM, even the most turbulent waters become smooth sailing. […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
ClickUp | Whiteboards | Official Song
ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place. The Formula (That Works […]
ClickUp | When a tech company drops a track..
In this ad, ClickUp imagines what happens when a tech company decides to release a music track. The result? A fun, fast-paced look at cross-team collaboration, with designers, engineers, and marketers working in harmony—literally. ClickUp’s platform powers it all behind the scenes, turning chaos into coordination. The Formula (That Works at Any Budget) Unexpected Scenario […]
WeTransfer | Presents: The Bunt Machine by Mac Premo
In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The […]
Wix | Hackers? Again?! | You Deserve Better
A website owner faces repeated cyberattacks, symbolizing the frustrations of managing website security on platforms like WordPress. The ad highlights the challenges of constant maintenance, plugin vulnerabilities, and the stress of potential breaches. Wix positions itself as the solution, offering built-in security features and a more streamlined website management experience. The Formula (That Works at […]
ClickUp | ClickUp Writer’s Room
A team of creative professionals sits around a table in a writer’s room, brainstorming ideas for a ClickUp commercial. As they pitch increasingly absurd ideas—a talking dog that gives productivity tips, a superhero who fights procrastination, an alien using ClickUp—the ad plays out each concept as a quick cutaway. The chaos reflects how wild the […]
ClickUp | Summarize with ClickUp AI
Two coworkers sit across from each other in a quiet office. One is clearly frustrated, waiting for the other to explain something. The second coworker struggles to get to the point, rambling and stammering. Instead of listening to the entire response, the frustrated coworker says “Summarize,” mimicking ClickUp AI, and instantly delivers a short version […]
Webflow | Design websites. Don’t code them.
Webflow presents a clear, sleek product demo showing how designers can create professional websites visually—without writing code. The ad opens with a designer frustrated by coding complexities and then shifts to an intuitive drag-and-drop interface that makes web design faster and more creative. The video balances product features with user empowerment, positioning Webflow as the […]
VMware | Cloud Academy
VMware’s Cloud Academy video showcases how their cloud platform empowers IT professionals to learn, build, and scale cloud infrastructure with confidence. The ad features a series of diverse professionals in dynamic work environments, highlighting practical, hands-on learning with VMware’s training resources. It emphasizes skill-building and real-world application, aiming to make cloud mastery accessible and achievable. […]
Workday | Rock Stars Undercover
In this Super Bowl-style B2B ad, Workday takes on a common office phrase: “You’re a rock star!” But instead of praise, the line sparks outrage—from actual rock stars. Legends like Ozzy Osbourne, Joan Jett, Billy Idol, and Gary Clark Jr. are not happy that corporate employees are being called “rock stars” for handling budgets and […]
Mosaik | Everybody’s Happy: the real estate music video
In this ad, Mosaik takes one of the most universally stressful experiences—buying or selling a home—and flips it into a full-blown musical number. Set in a hyper-polished suburban neighborhood, the ad features a cheerful real estate agent singing his way through every pain point of the home-buying process. But instead of listing features, he sells […]
Veritas Technologies | The Truth in Cloud: It’s not there.
In this satirical commercial, Veritas Technologies addresses a prevalent misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection. The ad humorously underscores the importance of organizations taking proactive measures to safeguard their data, emphasizing that relying solely on cloud providers can lead to vulnerabilities. The Formula (That Works […]
Veritas Technologies | The Truth in Cloud: Are we down?
In this satirical commercial, Veritas Technologies addresses a common misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection and uptime. The ad uses humor to highlight the critical importance of organizations taking proactive measures to safeguard their data, emphasizing that reliance on cloud providers alone can lead to […]
Descript | Introducing Descript
In this product explainer video, Descript introduces a revolutionary way to edit video and audio: by editing text.Forget timelines and clunky software. The ad clearly demonstrates how users can transcribe recordings instantly, then cut, rearrange, and polish content as easily as editing a Google Doc. The video walks through key features—automatic transcription, screen recording, multitrack […]
Dropbox Sign | Fall in love with an easier way to get work done
This Dropbox Sign ad tells a funny, relatable story: A woman goes on a first date… but brings her entire office setup with her. Why? She needs to receive, print, sign, scan, and send a document—right in the middle of a busy restaurant. When her printer jams during dinner, her date calmly introduces her to […]
Zendesk | “I like it when he gives me the business”
In this ad, Zendesk humorously personifies the relationship between a business and its customers. The narrative unfolds as a woman recounts her frustrations with her partner—who is revealed to be the business itself. She shares how the business’s poor customer service led her to publicly vent on social media, causing embarrassment. The ad emphasizes the […]
Wistia | This ad for Soapbox cost $10,000 to produce
Wistia’s ad is a fourth-wall-breaking, behind-the-scenes rollercoaster that turns a modest production budget into a full-on marketing flex. The message? You don’t need a massive budget to make great video—just a tool like Soapbox, and a little bit of know-how. The Formula (That Works at Any Budget): Meta Commentary + Transparency = Instant CredibilityFrom the […]
HubSpot | Have you heard of HubSpot?
HubSpot’s ad leans into one of the oldest marketing truths: word-of-mouth wins. But here, it’s turned into a full-on absurdist sketch. Everyone’s heard of HubSpot—except the one person who hasn’t. What unfolds is a surreal, energetic spiral of over-the-top reactions, all centered around one hilarious truth: it’s kind of weird not to know HubSpot at […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
Slack | Sandwich works from home
Slack’s “Sandwich Works From Home” ad cleverly reimagines the workplace dynamic, turning a simple, relatable scenario into a funny yet insightful commentary on modern office life. The spot follows a sandwich-maker working from home, creating a humorous parallel between the complexities of remote work and the classic sandwich-making process. Slack positions itself as the tool […]
Flux | a better way to make hardware
Flux’s ad showcases how their technology transforms hardware design and production. It targets engineers and product designers, highlighting how Flux simplifies and streamlines the process of creating and manufacturing hardware by leveraging modern tools and methodologies. The Formula (That Works at Any Budget): Clear Problem + Innovative Solution = Instant Connection – The ad starts […]
WeTransfer | Doubt. Create. Repeat.
WeTransfer’s film “Doubt. Create. Repeat.” isn’t a typical B2B ad—it’s a poetic manifesto. Stripped of product demos or punchlines, the spot dives deep into the raw, often messy emotional experience of creating. It acknowledges the self-doubt, the imposter syndrome, the creative block—and then gently reminds creators to keep going anyway. The Formula (That Works at […]
Wrike | AL – Less Exciting Full – 1:11 – EN
Wrike’s ad, “AL – Less Exciting,” flips the script on the typical AI hype train by giving us Al, an average guy who’s not exactly revolutionizing the workplace. The joke? Everyone thought they were getting cutting-edge AI, but instead, they got… Al. It’s a deadpan, clever way to contrast the chaos of ineffective project management […]
Apple | Escape from the office
Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, […]
Synthesia | Welcome to Synthesia
Synthesia’s “Welcome to Synthesia” ad doesn’t just explain what they do—it shows it. Created entirely using their AI avatars and voiceovers, the ad puts their own product on display from the very first frame. It’s polished, to-the-point, and just futuristic enough to make you raise an eyebrow (in a good way). The Formula (That Works […]
Resilience | “The Argument”
In “The Argument,” Resilience takes us into the world of a heated workplace discussion where everything goes wrong—thanks to the chaos that ensues when people stop listening. The ad showcases how failing to address challenges head-on can create unnecessary confusion. Resilience offers a solution that helps organizations steer clear of these miscommunications and stay focused […]
Alibaba.com | Will Meets Way
Alibaba.com’s “Will Meets Way” is an emotional, cinematic tribute to the resilience of entrepreneurs. Through real-world business owners from around the globe, the spot tells the story of how grit, creativity, and determination meet the right tools (aka Alibaba.com) to turn big dreams into scalable businesses. It’s not a joke-heavy B2B ad—but it’s proof that […]
Slack | “So Yeah, We Tried Slack…”
Slack’s ad, “So Yeah, We Tried Slack…”, brilliantly captures the before-and-after chaos of workplace communication. It plays out like a mockumentary, featuring employees trapped in a productivity nightmare—endless email threads, lost messages, and confusion—until Slack swoops in to save the day. The Formula (That Works at Any Budget): Exaggerate the Pain Points – The ad […]
IBM | Commercial
IBM’s commercial dives into the power of innovation and how technology can transform industries. The ad presents IBM’s solutions as the catalyst for change, driving businesses to move from traditional methods to cutting-edge technologies that fuel progress and growth. The Formula (That Works at Any Budget): Elevating Innovation = Instant Interest – By positioning IBM’s […]
Hex | Powerful data tools for everyone
Hex introduces its powerful data tools in a clever and humorous way by showing how data analysis can be simplified and made accessible to everyone—regardless of technical skill. The ad focuses on breaking down complex tasks into easy-to-understand solutions, with a fun and approachable vibe that invites users to see data in a new light. […]
Matomo | GOOGLEHEIMER COUNTDOWN | GA4 Oppenheimer Parody Trailer
Discover how Matomo creatively tackled Google Analytics in their latest video “Googleheimer Countdown” within the Web Analytics industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Superside | Expand Your Design Capacity
Discover how Superside creatively tackled Business & Work in their latest video Expand Your Design Capacity With Superside within the Design Services industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Squarespace | Make A Website To Sell Anything
Discover how Squarespace creatively tackled Business & Work in their latest video Make A Website To Sell Anything | Squarespace within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Simply Business | You name it. We insure it.
Discover how Simply Business creatively tackled Insurance in their latest video Simply Business TV advert 2022: You name it. We insure it. within the Insurance industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Rippling.com | Work Magic
Discover how Rippling creatively tackled Business & Work in their latest video Work Magic | Rippling.com within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
