Cisco | Pep Talk

Ewan McGregor walks through a cinematic journey of human progress — from ancient pyramids to robotic dogs, 3D-printed organs, particle accelerators, and drones protecting wildlife. He moves between advanced research labs and remote villages where connectivity enables clean water, healthcare, and financial access. The message is simple: this moment in history is unprecedented, and Cisco […]

Notion | A History of Notes

The spot opens with a montage of famous historical paintings—Raphael’s The School of Athens, the signing of the Declaration of Independence, and more. Each scene highlights great minds of history struggling to take notes. A title card declares: “Note-taking has always been… stressful.” The ad then asks, “What if there was a better way?” We […]

Upwork | Creating Opportunity in Every Era of Work

Upwork tells the story of how work has evolved. A fast-paced montage contrasts the old world of rigid 9-to-5 office life with today’s flexible, global, and remote talent. The spot positions Upwork as central to this shift and introduces AI as the next chapter. The voiceover stresses that while AI can handle tasks, only humans […]

Upwork | Creating Opportunity in Every Era of Work

The film traces the evolution of work. It opens on the rigid 9-to-5 grind—commutes, cubicles, and fixed schedules—before shifting to the modern reality of flexible, remote talent. Upwork positions itself as the platform that helped write this new chapter. Then the ad looks forward to the next era: AI. It shows AI drafting, coding, and […]

Paychex | SECURE Act 2.0 Tax Credits

Three small-business owners share a simple goal: do right by their teams. An office manager, a restaurant owner, and a woodworker explain how Paychex—already their payroll partner—helped them add retirement plans and take advantage of Secure Act 2.0 tax credits. The spot highlights Paychex as the #1 401(k) provider and reframes the brand as an […]

ExtraHop | Security Uncompromised

The ad opens in a high-tech security operations center. Analysts monitor multiple screens as cyber threats unfold in real time. A tense, cinematic score underscores the urgency. Visual overlays highlight attacks in progress, with lines of code and network diagrams flashing across the screen. The voiceover explains that while attackers are evolving faster than ever, […]

GitHub | Thank you for 10 years of code

The video opens with a screen recording of the early GitHub interface, showing a pull request being initiated. It then cuts to a fast-paced montage of people coding in real-world environments: a coffee shop, an office, a lab, a classroom, a dorm room, and a child at home. The emphasis is on human connection, collaboration, […]

Workday | Welcome to the future of HCM

Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]

Fiverr | Got an Idea? Isn’t That Cute.

The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]

WordPress.com | Build Your World

The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]

Zendesk | WTF is Zendesk?

In the ‘WTF is Zendesk?’ commercial, Zendesk employs self-aware humor to address a common question: “What exactly does Zendesk do?” The ad uses witty dialogue and engaging visuals to demystify the complexities of customer service software, making it accessible and relatable to a broad audience.​ The Formula (That Works at Any Budget) Self-Referential Humor = […]

Zendesk | The Zendesk AI Effect

In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]

Zendesk | The Zendesk Sales Suite

Zendesk’s “Sales Suite” ad blends mock-serious corporate tone with sharp humor to poke fun at outdated, overcomplicated sales tech. It positions Zendesk as the refreshingly simple, human-centered alternative that understands how sales actually works—chaotic, emotional, and sometimes awkward. The Formula (That Works at Any Budget): Corporate Satire = Instant DifferentiationThe ad mimics the style of […]

Dayforce | Do the work you’re meant to do

Dayforce delivers a poetic, cinematic ode to workers everywhere—pairing sweeping visuals with emotionally resonant narration to show how it helps people focus on what really matters. Whether you’re running a hotel, leading a factory team, or helping customers one-on-one, Dayforce positions itself as the software that frees you from the noise, so you can do […]

Dissolve | This Is a Generic Brand Video

Dissolve’s ad brilliantly parodies the typical, cookie-cutter brand video by exaggerating all the clichés often seen in corporate advertising. It humorously critiques the overused tropes—such as slow-motion shots of people working, vague emotional appeals, and dramatic music—that dominate the marketing world. The ad’s message is clear: break away from generic content and do something more […]

Monday.com | The platform where everyone manages work, their way

Monday.com’s ad presents the flexibility of its platform, emphasizing how it allows teams to manage work in a way that suits their unique needs and workflows. It showcases how the platform adapts to various industries, allowing businesses to streamline tasks and collaborate effectively, no matter their specific processes. The Formula (That Works at Any Budget): […]

Squarespace | Launch It

In “Launch It,” Squarespace delivers a sleek, cinematic ode to entrepreneurs, creators, and dreamers who are ready to take their ideas live. With a dramatic tone and striking visuals, the ad positions Squarespace as the go-to launchpad for building your brand, business, or personal platform online. The Formula (That Works at Any Budget): High Stakes […]

Flux | a better way to make hardware

Flux’s ad showcases how their technology transforms hardware design and production. It targets engineers and product designers, highlighting how Flux simplifies and streamlines the process of creating and manufacturing hardware by leveraging modern tools and methodologies. The Formula (That Works at Any Budget): Clear Problem + Innovative Solution = Instant Connection – The ad starts […]

Motion Array | So Easy

Motion Array’s “So Easy” is a playful and simple ad that emphasizes the ease of use and accessibility of their video creation tools. With a direct appeal to creators and editors, the ad highlights how Motion Array streamlines the video production process, making it quick and effortless for users to create professional-grade content. The Formula […]

Mindful | Trish’s Customer Experience with Mindful

Mindful’s ad, “Trish’s Customer Experience,” takes a relatable look at the chaos of customer service—dropped calls, endless hold times, and frustrating AI menus—and transforms it into a comedic, charming narrative. Trish, our overworked protagonist, navigates a whirlwind of customer expectations and tech mishaps before discovering that Mindful is the calm in the storm. The Formula […]

Intuit QuickBooks | Presents: The New Business Dilemma

QuickBooks brings a fresh perspective to the struggles of new business owners in their ad, The New Business Dilemma. With a clever mix of wit and relatability, this ad highlights the often-overlooked complexities of entrepreneurship, while positioning QuickBooks as the seamless solution to those overwhelming “what now?” moments. The Formula (That Works at Any Budget): […]

Figma | Figma Slides: All hands on deck

Figma’s ad for Figma Slides transforms a dull, predictable corporate meeting into a chaotic, high-stakes naval operation. With a full-blown war room atmosphere, flashing alerts, and a captain barking orders, the ad turns last-minute slide edits into a dramatic crisis—until Figma Slides swoops in to restore order. The Formula (That Works at Any Budget): High-Stakes […]

Sopro | Introducing Multi-Channel Prospecting

Cold outreach has a reputation problem—too impersonal, too spammy, too easy to ignore. Sopro’s latest ad tackles this head-on, showing how multi-channel prospecting can actually feel human, relevant, and, most importantly, effective. Instead of drowning prospects in generic emails, Sopro combines email, social, and personalized engagement to spark real conversations. This ad keeps things light, […]

Cognizant | When Data Means Business

In today’s fast-paced world, data is more than just numbers—it’s the key to making smart decisions. Cognizant’s ad shines a light on how data drives business decisions, empowering organizations to think strategically and stay ahead of the competition. By bringing this serious business into focus, the ad positions Cognizant as the expert in transforming complex […]

CrowdStrike | The Future | Extended Cut

In the rapidly evolving world of cybersecurity, CrowdStrike’s ad takes us on a journey into the future—a future where advanced technology, innovation, and protection come together to safeguard businesses. This extended cut doesn’t just highlight the power of CrowdStrike’s capabilities; it makes the audience feel like they’re stepping into the next generation of digital security, […]

Nationwide | Fairer Share

Nationwide’s ad focuses on the concept of fairness, showing a world where people get what they deserve—not just through actions but through meaningful rewards. With a sharp look at how people view fairness in financial services, Nationwide positions itself as the brand that ensures everyone gets a “fairer share.” The Formula (That Works at Any […]

Simply Business | Simply Business TV advert 2024 | ‘Simply the Best’

Insurance ads tend to be, well… forgettable. But Simply Business flips the script with a feel-good, high-energy celebration of small business owners, all set to an undeniably catchy soundtrack. Instead of focusing on policies and paperwork, this ad puts the spotlight where it belongs—on the people who make businesses run. The Formula (That Works at […]

HP | EDS “Airplane”

In this classic HP and EDS commercial, the ad imagines a humorous scenario where an airplane’s complex systems are being operated in a disorganized, chaotic manner—illustrating what happens when business processes aren’t handled properly. The premise: EDS’s solutions are the equivalent of the reliable, streamlined systems that would make this airplane run smoothly. The humor […]

Xerox | Copiserv TV – Xerox & Brother Dominic Celebrating 40 Years of Miracles

This commercial celebrates 40 years of Xerox’s collaboration with Brother Dominic and his team at Copiserv, a leading document solutions provider. The ad features a quirky, somewhat humorous take on their longstanding partnership, showing Brother Dominic’s “miraculous” document solutions that have made a significant impact on businesses. The tone is lighthearted, blending a sense of […]

Zendesk | Champions of Many Happy Returns

Zendesk’s Champions of Many Happy Returns ad offers a humorous and heartwarming take on customer service. In this commercial, Zendesk highlights the power of good customer service in creating positive, memorable experiences for both customers and businesses. The ad follows a series of “returns,” where a variety of characters experience stellar customer service that solves […]

Zendesk | Tales of Customer Service, featuring Drizly

Zendesk’s Tales of Customer Service commercial featuring Drizly cleverly blends real-world customer service challenges with humor, offering a lighthearted yet effective look at how Zendesk can help businesses manage customer service interactions. The ad showcases a situation where Drizly’s customer service team, aided by Zendesk, smoothly handles the chaos that could easily spiral out of […]

FedEx | FedEx commercial with John Moschitta

This iconic FedEx commercial, featuring John Moschitta, is a fast-paced, comedic ad that delivers the company’s core message of fast, reliable delivery with style. Known for Moschitta’s speed-talking skills, the ad cleverly emphasizes the speed and efficiency that FedEx offers while maintaining an energetic, entertaining pace. The Formula (That Works at Any Budget) Speed Equals […]

AOL | David Cross AOL Commercial (1995)

In this quirky 1995 commercial, comedian David Cross takes the spotlight in an ad that cleverly highlights AOL’s internet services in a way that only a late-90s comedy could. Using a mix of dry humor and absurdity, the commercial presents AOL as a must-have for anyone looking to connect with the world, all while underlining […]

Compaq | “I Wouldn’t Watch This Commercial” – JOHN CLEESE

In this hilarious commercial, the legendary John Cleese takes the reins with a sarcastic twist, telling viewers that they shouldn’t even bother watching the ad. But in classic Cleese style, he doesn’t just stop there—he gives the audience every reason why Compaq is a great choice for their computing needs, all while dismissing the typical […]

MCI | MCI Commercial

MCI’s “MCI Commercial” ad is a classic example of early 2000s B2B marketing aimed at showcasing the company’s capabilities in telecommunications. It focuses on emphasizing MCI’s ability to offer reliable, large-scale solutions for businesses looking to enhance their communication systems. The ad uses a straightforward approach, detailing the benefits of MCI’s services while positioning them […]

UKG | Time of Your Life

UKG’s “Time of Your Life” ad uses a mix of humor and emotional appeal to emphasize the importance of work-life balance and the role UKG’s workforce management solutions play in achieving it. The ad focuses on the idea that managing time effectively leads to better employee satisfaction, productivity, and overall happiness at work. The Formula […]

HubSpot Customer Platform | And That’s Why We Use HubSpot

In HubSpot’s “And That’s Why We Use HubSpot” commercial, the brand showcases the ease and efficiency of its customer platform, emphasizing how it helps businesses streamline their operations and improve their overall customer experience. Through a series of humorous and relatable business scenarios, the ad highlights the platform’s benefits in simplifying marketing, sales, and customer […]

ADP | The 25th Hour

The 25th Hour B2B video ad by ADP

Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Siemens | Transform the everyday

Scene from Siemens’ 'Transform The Everyday,' a Top B2B Video Ad of 2023, showcasing aspirational innovation

Discover how Siemens creatively tackled Technology in their latest video “Transform the Everyday” within the Technology and Information industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

EXN & Thales | Perfect Match

Discover how Thales creatively tackled Business & Work in their latest video Exclusive Networks and Thales: Match Made In Heaven within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Matomo | GOOGLEHEIMER COUNTDOWN | GA4 Oppenheimer Parody Trailer

Discover how Matomo creatively tackled Google Analytics in their latest video “Googleheimer Countdown” within the Web Analytics industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Slingshot Biosciences | Time to Take Control

Discover how Slingshot Biosciences creatively tackled Productivity in their latest video Time to Take Control within the Biotechnology Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Santander UK | Seen on TV | CCB | Connections

Discover how Santander creatively tackled Finance in their latest video Seen on TV within the Banking industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Roland DG | Introducing Roland DG

Discover how Roland DG EMEA creatively tackled Manufacturing in their latest video Introducing Roland DG within the Computers and Electronics Manufacturing industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Millum | En Anden Virkelighed Med Vores Indkøbssystem

Discover how Millum creatively tackled Business & Work in their latest video Millum – en anden virkelighed med vores indkøbssystem within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Lusha | How to Help SDRs with the Sales Cycle

Discover how Lusha creatively tackled Business & Work in their latest video How to help SDRs with the sales cycle within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Lumos | Let There Be Lumos

Discover how Lumos creatively tackled Productivity & Utilities in their latest video Let There Be Lumos within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Hootsuite | Your Guide to the Wild

Discover how Hootsuit creatively tackled Productivity & Utilities in their latest video Hootsuite | Your Guide to the Wild within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Black Camel Agency mascot