Descript | Introducing Descript
In this product explainer video, Descript introduces a revolutionary way to edit video and audio: by editing text.Forget timelines and clunky software. The ad clearly demonstrates how users can transcribe recordings instantly, then cut, rearrange, and polish content as easily as editing a Google Doc. The video walks through key features—automatic transcription, screen recording, multitrack […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Vividly | Escape Spreadsheet Hell
In this ad, Vividly takes a bold, theatrical approach to showcase the chaos of spreadsheet-driven trade promotion management. The video opens with a sinister narrator—set in a dimly lit office—speaking directly to the audience like a haunted guide through “spreadsheet hell.” He paints a vivid picture of the confusion, errors, and frustration marketers face every […]
Fiverr | Need a Freelancer? Obviously Fiverr
In this fast-paced, exaggerated spot, Fiverr shows what happens when a business owner refuses to ask for help—especially when buried under paperwork and looming deadlines. The ad humorously reminds small business owners that they don’t have to do everything themselves. Fiverr exists to make hiring freelancers obvious, easy, and efficient. The Formula (That Works at […]
Dropbox Sign | Fall in love with an easier way to get work done
This Dropbox Sign ad tells a funny, relatable story: A woman goes on a first date… but brings her entire office setup with her. Why? She needs to receive, print, sign, scan, and send a document—right in the middle of a busy restaurant. When her printer jams during dinner, her date calmly introduces her to […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Walkme | Walkme in real life
In this ad, WalkMe humorously imagines how its digital adoption platform could make life outside of work easier. The ad exaggerates real-life scenarios—like dealing with a smoking car engine, burning food, playing poker, and even helping a stranger give birth in a park—to show how WalkMe’s guidance could simplify even the most chaotic situations. The […]
Intuit Turbotax | The Dark Ad
In this ad, TurboTax uses a playful approach to address the common fears associated with tax filing. The commercial features a shadowy figure emerging from under the stairs in the middle of the night, symbolizing the apprehension many feel towards taxes. The message emphasizes that with TurboTax, there’s nothing to fear, highlighting the ease and […]
Zendesk | The Zendesk AI Effect
In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]
Salesforce | Stop playing hide and seek with customer data
Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights. The Formula (That Works at Any Budget): Playful Metaphor + Relatable Frustration = Instant ConnectionThe ad kicks […]
Wistia | This ad for Soapbox cost $10,000 to produce
Wistia’s ad is a fourth-wall-breaking, behind-the-scenes rollercoaster that turns a modest production budget into a full-on marketing flex. The message? You don’t need a massive budget to make great video—just a tool like Soapbox, and a little bit of know-how. The Formula (That Works at Any Budget): Meta Commentary + Transparency = Instant CredibilityFrom the […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Capterra | All in a Weeks Work
Capterra takes us inside a whirlwind week at a small business—where HR, finance, and operations collide in chaos. The twist? Every issue could’ve been avoided with the right software. From dance breaks to mild meltdowns, the ad shows how fast things unravel without the right tools—and how Capterra helps teams find them fast. The Formula […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog
What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
WordPress.com | Build a website that can
WordPress.com’s ad is a punchy, fast-paced tribute to modern creators who are doing it all. From side hustlers to small businesses, it shows how WordPress can support whoever you are, whatever you do. With a mix of humor, speed, and creator energy, it positions WordPress not just as a website builder—but as a launchpad. The […]
Dropbox | Keep Rising with Dropbox
Dropbox’s “Keep Rising” is a visual love letter to creators, freelancers, and small business owners. Through cinematic montages and poetic narration, it champions the idea of building something meaningful—even when the path is tough. It’s not a product demo—it’s a brand anthem designed to stir ambition. The Formula (That Works at Any Budget): Cinematic Storytelling […]
Adobe | Click, Baby, Click
In this brilliantly over-the-top ad, Adobe pokes fun at marketing gone rogue. A team celebrates a sudden explosion in clicks—only to realize their campaign is targeting babies. The result? A hilarious takedown of vanity metrics and a smart pitch for Adobe’s real-time analytics tools that actually make sense of the chaos. The Formula (That Works […]
DHL | License to Deliver
DHL leans into full-action movie parody territory in this high-octane, tongue-in-cheek spot that turns an everyday delivery driver into a globe-trotting secret agent. With slick production, explosive stunts, and an unmistakable James Bond flair, this ad positions DHL as the ultimate logistics partner—capable, reliable, and faster than the competition. The Formula (That Works at Any […]
Squarespace | 5 to 9 × Dolly Parton
Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]
Snowflake Inc | Promoted to the C-Suite
Snowflake serves up satire with a sharp edge in “Promoted to the C-Suite,” where a data engineer is unexpectedly rewarded with a corner office, private jet perks, and full C-level clout—just for choosing Snowflake. It’s a cheeky take on how data can transform not just business results, but entire careers. The Formula (That Works at […]
Snowflake Inc | BI vs. IT: The Struggle for Data Ends Now
Snowflake delivers a comedic battle royale where BI (Business Intelligence) and IT teams square off in a parody of old-school workplace rivalries. In a world where dashboards duel databases, the ad dramatizes a real business pain point: siloed data teams fighting instead of collaborating. Snowflake steps in as the peacekeeper, turning conflict into clarity. The […]
TurboTax | Matchmaker × Jason Sudeikis
TurboTax’s “Matchmaker” ad starring Jason Sudeikis delivers a charming and quick-witted metaphor: finding the right tax expert is like finding the perfect match. With all the energy of a dating app and the polish of a premium rom-com trailer, the spot elevates a mundane tax task into a feel-good, human-centered experience. The Formula (That Works […]
DHL | Keep Up With the Clicks
DHL’s high-speed ad dramatizes the world of e-commerce, where every click sets off a chain reaction that businesses must keep up with. Set to a cinematic, fast-paced rhythm, the ad showcases DHL’s ability to move as quickly as online shoppers do—delivering behind the scenes while the world shops in real time. The Formula (That Works […]
Squarespace | Sally’s Seashells × Zendaya
Zendaya stars in this modern twist on the classic tongue twister, “Sally sells seashells by the seashore,” reimagined as a story of entrepreneurial ambition powered by Squarespace. The ad traces Sally’s journey from beachside stand to e-commerce empire, all thanks to one thing: building her brand online. The Formula (That Works at Any Budget): Familiar […]
Adobe | Billion Dolla
Adobe’s “Billion Dolla” ad is a wild, fast-paced creative fever dream that follows a young entrepreneur with an idea so big, even she can’t explain it—yet everyone wants in. The twist? She hasn’t built the product. She’s just got the deck. And it was made in Adobe. The Formula (That Works at Any Budget): Big […]
Microsoft | #OriginalByDesign × Kiana Clay
Microsoft’s #OriginalByDesign campaign profiles Kiana Clay—adaptive athlete, entrepreneur, and a force of resilience—showcasing how Microsoft technology helps her defy limits, design her path, and keep pushing forward. It’s a stirring portrait of purpose, passion, and empowerment through tech. The Formula (That Works at Any Budget): 1. Personal Storytelling = Deep Emotional EngagementThe ad zeroes in […]
Squarespace | Make It with Idris Elba – “I Think Uh. I Should Uh.”
In this ad, Idris Elba faces something most of us know well: the hesitation that hits right before we start something new. As he stumbles through the words—“I think uh, I should uh…”—we see a familiar feeling play out on screen: overthinking. The solution? Squarespace. With a clean, confident aesthetic, the brand steps in as […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
Apple | The Whole Working-from-Home Thing
Apple’s “The Whole Working-from-Home Thing” ad brings the reality of remote work to life through the eyes of a diverse cast of employees juggling family, pets, and Zoom meetings. From a cat walking across a keyboard to a toddler interrupting a virtual presentation, Apple shows how its products make the WFH experience more manageable—and even […]
Paycom | Unnecessary Action Hero — Episode 5: Gymnastics
Paycom continues its Unnecessary Action Hero series with a delightfully absurd Episode 5, where our suited-up hero takes on the ultimate workplace villain: manually entering HR data. This time, he somersaults, cartwheels, and backflips his way across an office—gymnast-style—to deliver a message loud and clear: there’s an easier way to manage HR and payroll. The […]
Spendesk | Smart Spend Management: The Key to Every Successful Mission
Spendesk goes full action-thriller mode with this cinematic spot that reimagines finance teams as covert operatives. The message? Behind every business success, there’s a stealthy, sharp spend management system. It’s finance, but make it Mission Impossible. The Formula (That Works at Any Budget): Spy-Movie Aesthetic = Instant IntrigueFrom the dramatic lighting to the tense soundtrack […]
Front | The Human Touch
Front’s “The Human Touch” ad makes a bold emotional play in the B2B space. Instead of leading with product features, it leads with empathy—spotlighting the power of real human connection in customer communication. It’s cinematic, moving, and a direct challenge to cold, transactional software. The Formula (That Works at Any Budget): Emotional Storytelling = Deep […]
Zendesk | The Zendesk Sales Suite
Zendesk’s “Sales Suite” ad blends mock-serious corporate tone with sharp humor to poke fun at outdated, overcomplicated sales tech. It positions Zendesk as the refreshingly simple, human-centered alternative that understands how sales actually works—chaotic, emotional, and sometimes awkward. The Formula (That Works at Any Budget): Corporate Satire = Instant DifferentiationThe ad mimics the style of […]
ScreenCloud | IT Hero
ScreenCloud’s ad is a mockumentary-style tribute to the unsung legends of the office: IT teams. Framed like a superhero origin story, it follows one overwhelmed IT pro who unlocks his full potential—not with a cape, but with ScreenCloud’s digital signage solution. It’s a quirky, self-aware reminder that even behind-the-scenes heroes deserve a streamlined way to […]
Trello | Feels Like Magic | Portal
Trello’s “Feels Like Magic” ad leans into a surreal, whimsical tone as it takes us through a productivity portal—literally. A woman opens a glowing wardrobe door and steps into a world where teams are aligned, work flows effortlessly, and nothing gets lost in translation. It’s a visual metaphor for how Trello simplifies project management across […]
HubSpot | Have you heard of HubSpot?
HubSpot’s ad leans into one of the oldest marketing truths: word-of-mouth wins. But here, it’s turned into a full-on absurdist sketch. Everyone’s heard of HubSpot—except the one person who hasn’t. What unfolds is a surreal, energetic spiral of over-the-top reactions, all centered around one hilarious truth: it’s kind of weird not to know HubSpot at […]
Phonexa | The Startup
This ad from Phonexa leans all the way into startup clichés—with dramatic lighting, motivational quotes, and a hilariously self-serious founder who thinks he’s building the next big thing (spoiler: it’s socks). It’s a pitch-perfect parody that shines a light on overhyped startup culture while cleverly positioning Phonexa as the grown-up in the room. The Formula […]
Monday.com | Back to the office (or not)
This Monday.com ad captures the awkward limbo of hybrid work culture by following one employee’s very literal and very funny attempt to “return to the office.” As the camera follows her through parks, stairwells, and near-empty conference rooms, it becomes clear: the workplace isn’t one place anymore—and that’s exactly why Monday.com exists. The Formula (That […]
WalkMe | Employee Frustration can be Difficult to Diagnose
WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the […]
WalkMe | Imagine a couples therapy session with your software! #2
In WalkMe’s second ad in the therapy series, the focus shifts to a hilarious and relatable couples therapy session—this time between a software and its user. The user voices all their frustrations with the software, while the software gets a chance to defend itself. The comedic portrayal highlights the miscommunications and unmet expectations that occur […]
GoDaddy | Classy Lookin’ Logo
GoDaddy’s latest ad, Classy Lookin’ Logo, injects humor into the often-stressful process of creating the perfect brand identity. The ad showcases an entrepreneur who gets way too carried away with designing a logo, illustrating how easy it is to overcomplicate things. Enter GoDaddy’s simple, sleek solutions to save the day, showing that building your business […]
GoDaddy | GoDaddy Airo® Can – Friendship Saver
GoDaddy continues its surreal streak with “Friendship Saver,” an ad where two friends nearly implode over a heated name debate for a new business. Enter GoDaddy Airo®—the AI tool that swoops in like a digital best friend, solving naming crises and saving friendships with just a few clicks. The Formula (That Works at Any Budget): […]
GoDaddy | GoDaddy Airo® Can – Tube Man
GoDaddy’s “Tube Man” ad takes a literal wind-powered marketing gimmick—the wacky inflatable tube guy—and brings it into the AI era. The spot introduces GoDaddy Airo®, their AI-powered tool for small businesses, by imagining what happens when even the Tube Man gets an upgrade. It’s fast-paced, ridiculous, and delightfully self-aware, targeting entrepreneurs who want to make […]
Workbooks | the No BS CRM
Workbooks’ “No BS CRM” campaign takes a bold and humorous approach to highlight the frustrations many businesses face with traditional CRM systems. By using exaggerated scenarios and a candid tone, the ad positions Workbooks as a straightforward, reliable alternative for midsize businesses seeking a no-nonsense CRM solution. The Formula (That Works at Any Budget): Humorous […]
Monday.com | for whatever you run
Monday.com’s latest ad takes a creative leap by portraying a business being run inside an orca. This imaginative setting underscores the platform’s versatility, emphasizing that no matter how unconventional or unique your business environment might be—even inside a giant marine mammal—Monday.com can adapt to your needs. The Formula (That Works at Any Budget): Unconventional Setting […]
UKG | Fairytale Workplace
UKG’s “Fairytale Workplace” ad takes a lighthearted approach to address workplace challenges by presenting a fantastical world where everything works perfectly — employees are always happy, tasks are completed effortlessly, and everyone works in perfect harmony. The ad contrasts this idyllic fantasy with the reality of many organizations, where things aren’t always so smooth, and […]
HubSpot | Spread Too Thin
HubSpot’s “Spread Too Thin” ad humorously highlights the chaotic and overwhelming life of a small business owner trying to juggle everything. Through relatable scenarios, the ad effectively underscores the difficulties faced by entrepreneurs who handle marketing, sales, and customer support all at once. By showcasing the struggle, HubSpot presents its software as the perfect solution […]
Slack | Sandwich works from home
Slack’s “Sandwich Works From Home” ad cleverly reimagines the workplace dynamic, turning a simple, relatable scenario into a funny yet insightful commentary on modern office life. The spot follows a sandwich-maker working from home, creating a humorous parallel between the complexities of remote work and the classic sandwich-making process. Slack positions itself as the tool […]
Monday.com | The platform where everyone manages work, their way
Monday.com’s ad presents the flexibility of its platform, emphasizing how it allows teams to manage work in a way that suits their unique needs and workflows. It showcases how the platform adapts to various industries, allowing businesses to streamline tasks and collaborate effectively, no matter their specific processes. The Formula (That Works at Any Budget): […]
AppsFlyer |Return to Growth With Data You Can Trust
This sleek, cinematic ad from AppsFlyer leans into the existential crisis of modern marketing: how do you grow when you can’t trust your data? Set against dramatic music and high-contrast visuals, “Return to Growth” positions AppsFlyer as the north star in a chaotic, privacy-regulated landscape. The Formula (That Works at Any Budget): Big Stakes Language […]
