MCI | MCI Commercial

MCI’s “MCI Commercial” ad is a classic example of early 2000s B2B marketing aimed at showcasing the company’s capabilities in telecommunications. It focuses on emphasizing MCI’s ability to offer reliable, large-scale solutions for businesses looking to enhance their communication systems. The ad uses a straightforward approach, detailing the benefits of MCI’s services while positioning them […]
IBM | IBM Typewriters Super Bowl Commercial ’86

IBM’s “IBM Typewriters” ad from the 1986 Super Bowl is a vintage gem of B2B advertising, designed to showcase IBM’s dominance in the typewriter market. The commercial uses humor and an exaggerated scenario to highlight the reliability and speed of IBM’s typewriters compared to the competition. The Formula (That Works at Any Budget) Exaggeration = […]
AT&T | Family Business

AT&T’s “Family Business” commercial showcases how their communication services can help streamline family connections while highlighting the sometimes-chaotic yet lovable dynamics of a family business. Through humor and relatable situations, AT&T positions itself as the reliable backbone for both personal and professional communication needs. The Formula (That Works at Any Budget) Relatable Family Dynamics = […]
Cloudbeds | Revenge of the Traveler – Life Before Cloudbeds

Cloudbeds takes us on a time-traveling journey in “Revenge of the Traveler – Life Before Cloudbeds”, showing the chaotic and outdated methods hotels used to manage reservations before embracing the modern, efficient solution Cloudbeds offers. Through humor and exaggerated scenarios, the ad highlights the struggles of the past while positioning Cloudbeds as the ultimate game-changer […]
Monday.com | The first work platform you’ll love to use

In “The First Work Platform You’ll Love to Use”, Monday.com sets itself apart by making the work management process fun, engaging, and downright lovable. By showcasing a mix of playful humor and relatable frustrations, this ad positions Monday.com as the work platform that transforms tedious tasks into something you actually want to use. It’s not […]
Oracle | Oracle Commercial

Oracle’s “Oracle Commercial” dives into the world of advanced data solutions with a sense of high-tech sophistication. The commercial emphasizes Oracle’s role as a leader in helping businesses make smarter, more informed decisions by harnessing the power of cloud technology and data analytics. The ad captures the essence of cutting-edge innovation, offering viewers a glimpse […]
Oracle | Oracle Commercial

Oracle’s “Oracle Commercial” introduces the power of its cutting-edge technology through a series of slick, fast-paced visuals that position Oracle as the solution to solving the most complex business challenges. The commercial emphasizes Oracle’s role as the go-to solution for businesses looking to scale, innovate, and leverage data to drive better decision-making in today’s digital-first […]
IBM | Server

In IBM’s “Server” commercial, the company positions its cutting-edge server solutions as the backbone of modern businesses. The ad highlights the power and efficiency of IBM servers, emphasizing how they handle demanding workloads, boost productivity, and provide the infrastructure needed for the future of technology. Through sleek visuals and bold statements, IBM aims to capture […]
IBM | Commercial

IBM’s commercial dives into the power of innovation and how technology can transform industries. The ad presents IBM’s solutions as the catalyst for change, driving businesses to move from traditional methods to cutting-edge technologies that fuel progress and growth. The Formula (That Works at Any Budget): Elevating Innovation = Instant Interest – By positioning IBM’s […]
IBM | Ideating

IBM’s “Ideating” ad showcases the power of collaboration and innovation within the world of business. The commercial emphasizes how technology can unlock creativity, streamline problem-solving, and help businesses ideate more effectively. Through a dynamic blend of visuals and messaging, IBM positions itself as a key enabler in transforming ideas into impactful results. The Formula (That […]
IBM | Innovation Man Yelling

IBM’s “Innovation Man Yelling” ad delivers a fast-paced, humorous portrayal of the chaos that comes with tech innovation. With an overly enthusiastic and dramatic “Innovation Man,” the ad showcases how IBM can help companies tame this whirlwind of excitement and transform creative chaos into effective solutions. The Formula (That Works at Any Budget): Exaggerated Character […]
IBM | Keep It Simple

Long live the golden era of classic IBM commercials—when B2B marketing understood that humor was the key to memorability. In a time when ad space was too valuable to waste, IBM nailed the formula: Make them laugh, and they’ll remember you. This ad plunges us straight into an IT nightmare—layers of jargon, escalating troubleshooting, and […]
Deel | Deel makes global HR *actually* fine

Deel’s ad presents a clever and humorous take on the challenges of managing global HR. By exaggerating the complexities of handling international payroll and compliance, Deel positions itself as the simple, stress-free solution to what would otherwise be a chaotic task. The Formula (That Works at Any Budget): Exaggerated Chaos = Instant Engagement – The […]
Fiverr | The Competitors

Fiverr’s ad “The Competitors” brings a comedic take on the challenges businesses face when hiring freelancers. It humorously shows how traditional, inefficient methods of finding talent often result in absurd and chaotic situations—highlighting Fiverr as the efficient, easy, and modern solution for all your freelance needs. The Formula (That Works at Any Budget): Exaggerated Pain […]
Service Now | Put AI to Work for People

ServiceNow’s ad “Put AI to Work for People” dives into the transformative power of AI in business, showcasing how their platform uses AI to automate workflows, make smarter decisions, and ultimately improve customer and employee experiences. The commercial presents a world where AI is an ally, helping businesses grow without the friction and challenges often […]
SAP | Business AI “Office Cat”

SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to […]
HubSpot Customer Platform | And That’s Why We Use HubSpot

In HubSpot’s “And That’s Why We Use HubSpot” commercial, the brand showcases the ease and efficiency of its customer platform, emphasizing how it helps businesses streamline their operations and improve their overall customer experience. Through a series of humorous and relatable business scenarios, the ad highlights the platform’s benefits in simplifying marketing, sales, and customer […]
Slack | The Big Meeting

In Slack’s “The Big Meeting,” the commercial highlights how the platform streamlines communication, helping teams avoid the chaos of unnecessary meetings. The ad humorously portrays a typical, overlong meeting where employees struggle to stay engaged, only for Slack to swoop in and save the day with seamless communication and collaboration. The commercial uses humor to […]
Salesforce | “The Great Data Heist” | Ask More of AI with Matthew McConaughey

In “The Great Data Heist,” Salesforce teams up with Matthew McConaughey to show how its AI tools help businesses unlock the full potential of their data. The ad uses a heist-inspired narrative, where McConaughey leads a group of “data thieves” to pull off an impressive, high-tech operation. As the team uses Salesforce’s AI tools to […]
DHL | Studio to Atelier, grow your business with DHL.

DHL’s “Studio to Atelier” ad takes viewers on a journey of a business owner growing from a small studio operation into a thriving global enterprise. The ad emphasizes how DHL supports this transformation by offering streamlined logistics solutions that allow businesses to expand and thrive, no matter where they are in the world. It’s a […]
Teamwork.com | Meet The Client

Teamwork.com’s “Meet The Client” ad gives a humorous and relatable look at the often frustrating client-business relationship, especially when working on complex projects. Through exaggerated scenarios, the ad highlights the challenges that project managers and teams face in trying to please a client who keeps changing their mind. Teamwork.com presents itself as the solution to […]
AppsFlyer | Self Aware Ad

AppsFlyer takes a refreshingly meta approach with “Self Aware Ad,” an ad that knows it’s an ad—and isn’t afraid to poke fun at itself. By breaking the fourth wall and playfully acknowledging common advertising tropes, the ad keeps viewers engaged while subtly driving home the value of AppsFlyer’s marketing analytics. The Formula (That Works at […]
ADP | The 25th Hour

Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Zoom | Zoom Contact Center: For when your customers’ plans don’t go as planned

Discover how Zoom creatively tackled Business & Work in their latest video Zoom Contact Center: For when your customers’ plans don’t go as planned within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Zendesk | Magical customer experiences

Discover how Zendesk creatively tackled Business & Work in their latest video Magical customer experiences, powered by Zendesk within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Wynter | Your Daughter’s Hand

Discover how Wynter creatively tackled Social Networking in their latest video Your Daughter’s Hand – Wynter within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Workday | Rock Star – Super Bowl LVII Commercial 2023

Discover how Workday creatively tackled Business & Work in their latest video Workday Big Game Spot: Rock Star within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Wistia | Introducing Wistia’s Video Trimmer

Discover how Wistia creatively tackled Productiviy & Utilities in their latest video Introducing Wistia’s Video Trimmer within the Software Developement industry. Get ready for a Informative journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility

Discover how Windward creatively tackled Productivity in their latest video From “DUNNO!” to “I know!” with Ocean Freight Visibility within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Walnut.io | WeAreProspects – What if buying software happened in real life?

Discover how Walnut.io creatively tackled Business & Work in their latest video #WeAreProspects – What if buying software happened in real life? within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
WalkMe | Software just wants to see you happy.

Discover how WalkMe creatively tackled Business & Work in their latest video Software just wants to see you happy. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Vonage | Re-engage with customers on their favorite channel

Discover how Vonage creatively tackled Productivity in their latest video Re-engage with customers on their favorite channel within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Vimeo | Vimeo One Take Editing with AI

Discover how Vimeo creatively tackled Business & Work in their latest video Vimeo One Take Editing with AI within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Upwork | This Is How We Work Now – Director’s Cut

Discover how Upwork creatively tackled Business & Work in their latest video This Is How We Work Now – Director’s Cut | Upwork within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Siemens | Transform the everyday

Discover how Siemens creatively tackled Technology in their latest video “Transform the Everyday” within the Technology and Information industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Matomo | GOOGLEHEIMER COUNTDOWN | GA4 Oppenheimer Parody Trailer

Discover how Matomo creatively tackled Google Analytics in their latest video “Googleheimer Countdown” within the Web Analytics industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
SurveyMonkey | Ask. Listen. Act. ❘ Giancarlo Esposito

Discover how Survey Monkey creatively tackled Business & Work in their latest video Ask. Listen. Act. ❘ Giancarlo Esposito and SurveyMonkey within the Market Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Squarespace | Make A Website To Sell Anything

Discover how Squarespace creatively tackled Business & Work in their latest video Make A Website To Sell Anything | Squarespace within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Sinch | The Customer Communications Cloud

Discover how Sinch creatively tackled Social Networking in their latest video We are Sinch: the Customer Communications Cloud within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Santander UK | Seen on TV | CCB | Connections

Discover how Santander creatively tackled Finance in their latest video Seen on TV within the Banking industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Salesforce | “The March” – Team Earth with Matthew McConaughey

Discover how Salesforce creatively tackled Business & Work in their latest video “The March” :60 | Join Salesforce x Matthew McConaughey on Team Earth | Salesforce within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Rippling.com | Work Magic

Discover how Rippling creatively tackled Business & Work in their latest video Work Magic | Rippling.com within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Postman | Together

Discover how Postman creatively tackled Productivity & Utilities in their latest video Together | Postman within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Ping Identity | ‘Password’ Commercial with Terry Crews & David Lautman

Discover how Ping Identity creatively tackled Business & Work in their latest video Ping YOUniverse 2022 | DaVinci “Art of the Possible” Showcase within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Intuit QuickBooks | For the Hero Behind the Heroes

Discover how Intuit QuickBooks creatively tackled Business & Work in their latest video “For the Hero Behind the Heroes” within the Financial industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Adobe | Hasan Minhaj Adobe Acrobat Commercial

Discover how Adobe Acrobat creatively tackled Productivity in their latest video “Acrobat’s Got It | Fresh Scallops (feat. Hasan Minhaj)” within Web Services and Application Software industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Monday.com | Achieve Even Your Wildest Work Ideas

Discover how Monday.com creatively tackled Productivity in their latest video Achieve even your wildest work ideas with monday.com Work OS within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
MNTN | High Performance, Low Flammability

Discover how MNTN creatively tackled Advertising in their latest video High Performance, Low Flammability: MNTN Performance TV within the Advertising Services industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Malwarebytes | Am I A Nigerian Prince?

Discover how Malwarebytes creatively tackled Productivity in their latest video Am I A Nigerian Prince? (extended) | Malwarebytes within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Mailchimp | Guess Less, Sell More – Cut a Rug

Discover how MailChimp creatively tackled Business & Work in their latest video Guess Less, Sell More | Cut a Rug within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!