Maersk | Don’t trust the numbers . Just another day in logistics
A woman in a boardroom proposes a plan built around a shipment arriving that week. Her manager, Merlin, shuts her down immediately, citing a gloomy 45% ocean reliability rate. A junior colleague mentions that Maersk recently announced a major reliability improvement. Merlin dismisses him with condescension. Moments later, another manager confirms the junior’s data is […]
Atlassian | It starts with Jira!
A team of innovators stands proudly in a high-tech workshop with a futuristic, egg-shaped vehicle. The ad then flashes back to show how they got there. Through a fast-paced montage, engineers, designers, and managers collaborate across locations. They constantly reference Jira to track progress, fix code, and update designs. Simple animated icons—code, lightbulbs, checkmarks—visualize their […]
Boston Dynamics | Spot Launch
A person sits at a desk. Suddenly, Spot—the four-legged Boston Dynamics robot—walks in. The video then cuts to Spot navigating different environments: cluttered rooms, construction sites, outdoor rain, grassy yards, and more. It climbs stairs, steps over debris, and walks through sparks from welding. In one moment, Spot uses its robotic arm to open a […]
Bosch Global | Meet our Robotics Researchers at Bosch
The video opens in a robotics lab. A robotic arm tries to grab a cup—and spills it. A researcher yells, “No!!!” It’s a small fail, but it sets the tone: Bosch is solving real challenges in robotics. From there, the video cuts to researchers discussing their work. They talk about localization, SLAM, scene understanding, motion […]
Volvo Trucks | The Epic Split feat. Van Damme
Volvo Trucks stages a bold stunt: Jean-Claude Van Damme performs a slow-motion split between two reversing trucks. Set to Enya’s Only Time, the ad is filmed in one take at sunrise on an empty runway. It highlights the stability and precision of Volvo’s dynamic steering system with poetic drama and technical control. The Formula (That […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Volvo Trucks | A Love Story
Volvo Trucks flips the script on truck advertising with a romantic tale between two haulers. Yes, trucks. Set against a cinematic backdrop of winding roads and soaring music, the spot tells a love story that’s unexpected, tender, and—somehow—heartwarming. It’s all part of showcasing the reliability and emotional connection drivers feel with their vehicles. The Formula […]
Dayforce | Do the work you’re meant to do
Dayforce delivers a poetic, cinematic ode to workers everywhere—pairing sweeping visuals with emotionally resonant narration to show how it helps people focus on what really matters. Whether you’re running a hotel, leading a factory team, or helping customers one-on-one, Dayforce positions itself as the software that frees you from the noise, so you can do […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
UKG | Fairytale Workplace
UKG’s “Fairytale Workplace” ad takes a lighthearted approach to address workplace challenges by presenting a fantastical world where everything works perfectly — employees are always happy, tasks are completed effortlessly, and everyone works in perfect harmony. The ad contrasts this idyllic fantasy with the reality of many organizations, where things aren’t always so smooth, and […]
SAP | Product Promotion
SAP’s “Product Promotion” ad is a whirlwind of corporate clichés, over-the-top metaphors, and fast-paced editing—all wrapped in a tongue-in-cheek narrative that mocks the typical jargon-heavy product demo while still delivering a compelling case for SAP’s business solutions. The Formula (That Works at Any Budget): Corporate Satire Meets Real Solutions – The ad begins with a […]
Volvo | When CEO of Volvo Pulled An Insane Marketing Stunt
Volvo pulls off a high-risk, high-reward marketing stunt that instantly grabs attention. Instead of relying on traditional ads, Volvo’s CEO steps into the spotlight—literally—demonstrating the company’s unwavering commitment to safety and innovation in a way that’s impossible to ignore. The Formula (That Works at Any Budget): CEO as the Ultimate Brand Ambassador – Rather than […]
Roland DG | Introducing Roland DG
Discover how Roland DG EMEA creatively tackled Manufacturing in their latest video Introducing Roland DG within the Computers and Electronics Manufacturing industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
James Hardie | Fire-Resistant Siding for Rebuilding the Grizzly Flats Community
Discover how James Hardie creatively tackled Enviromental Awareness in their latest video Fire Resistant Siding for Rebuilding the Grizzly Flats Community | James Hardie Siding within the Wholesale Building Materials industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Abloy | The Big Heist – Keyvolution
Discover how ABLOY creatively tackled Productivity in their latest video The Big Heist – Keyvolution by ABLOY within the Building Materials industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
