PacBio | Weird Ideas for a DNA Sequencer
A PacBio marketing team sits in a boardroom trying to figure out how to advertise their new benchtop HiFi sequencer, Vega. They test several ad concepts. One is a straightforward technical pitch. Another is an emotional campfire scene featuring the real CEO singing about genomics. A third idea turns into a dramatic black-and-white art film. […]
NexHealth | The All-In-One Patient Experience Platform
A man tries to book a dentist appointment. He calls, gets stuck in an automated menu, and tries again later—only to be placed on hold. Inside the dental office, the receptionist is overwhelmed by ringing phones, stacks of paperwork, and endless scheduling. A frustrated doctor wonders why they don’t have more five-star reviews. Then, NexHealth […]
General Electric | What Matters
GE’s “What Matters” campaign aired during the 2018 Winter Olympics and tells a simple truth: technology matters, but people matter more. Through short vignettes—from a boy finishing homework to a grandmother making it to a school play—the ad shows how GE’s work in healthcare, aviation, and energy quietly powers meaningful moments in daily life. The […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
UKG | Fairytale Workplace
UKG’s “Fairytale Workplace” ad takes a lighthearted approach to address workplace challenges by presenting a fantastical world where everything works perfectly — employees are always happy, tasks are completed effortlessly, and everyone works in perfect harmony. The ad contrasts this idyllic fantasy with the reality of many organizations, where things aren’t always so smooth, and […]
Slingshot Biosciences | Time to Take Control
Discover how Slingshot Biosciences creatively tackled Productivity in their latest video Time to Take Control within the Biotechnology Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
