VMware | Cloud Academy
VMware’s Cloud Academy video showcases how their cloud platform empowers IT professionals to learn, build, and scale cloud infrastructure with confidence. The ad features a series of diverse professionals in dynamic work environments, highlighting practical, hands-on learning with VMware’s training resources. It emphasizes skill-building and real-world application, aiming to make cloud mastery accessible and achievable. […]
Join.me | Frantic
Join.me captures the high-stress chaos of trying to set up a meeting without reliable conferencing tools. A man scrambles through his office, balancing coffee, dodging colleagues, and shouting to get a meeting started — only to realize he doesn’t have the access code. The message? Meeting tools shouldn’t make meetings harder. Enter Join.me: simple, no-download […]
DigitalOcean | King of the Ocean
DigitalOcean drops a high-energy, startup-friendly anthem that positions developers as bold visionaries—no longer stuck in the shadows, but ruling the tech seas. The video opens with a confident voiceover: “You’re not just building an app. You’re building a business.” It sets the tone early—this is about empowerment. Visually, it’s fast-paced: devs typing, ideas launching, clouds […]
ClickUp | Are You Hitting A Wall-ter At Work?
In this ad, ClickUp personifies workplace frustration through a literal wall named Wall-ter. He’s a sarcastic, unhelpful, cinder block of an obstacle—both physically and metaphorically representing the blockers that teams face without the right productivity tools. The ad opens in a bland office where employees keep “hitting a wall”—only this time, it’s not a figure […]
Mosaik | Everybody’s Happy: the real estate music video
In this ad, Mosaik takes one of the most universally stressful experiences—buying or selling a home—and flips it into a full-blown musical number. Set in a hyper-polished suburban neighborhood, the ad features a cheerful real estate agent singing his way through every pain point of the home-buying process. But instead of listing features, he sells […]
Veritas Technologies | The Truth in Cloud: It’s not there.
In this satirical commercial, Veritas Technologies addresses a prevalent misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection. The ad humorously underscores the importance of organizations taking proactive measures to safeguard their data, emphasizing that relying solely on cloud providers can lead to vulnerabilities. The Formula (That Works […]
Veritas Technologies | The Truth in Cloud: Are we down?
In this satirical commercial, Veritas Technologies addresses a common misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection and uptime. The ad uses humor to highlight the critical importance of organizations taking proactive measures to safeguard their data, emphasizing that reliance on cloud providers alone can lead to […]
Smartsheet | Power Your Process | Unprocessed
In this visually impactful ad, Smartsheet introduces the Power Your Process campaign. The video sets the stage in a chaotic, unorganized world where processes are non-existent, highlighting the struggle businesses face when there’s no workflow in place. It’s in this chaos that Smartsheet’s platform shines, offering a clear, efficient way to bring order and structure […]
Dropbox Sign | Fall in love with an easier way to get work done
This Dropbox Sign ad tells a funny, relatable story: A woman goes on a first date… but brings her entire office setup with her. Why? She needs to receive, print, sign, scan, and send a document—right in the middle of a busy restaurant. When her printer jams during dinner, her date calmly introduces her to […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Walkme | Walkme in real life
In this ad, WalkMe humorously imagines how its digital adoption platform could make life outside of work easier. The ad exaggerates real-life scenarios—like dealing with a smoking car engine, burning food, playing poker, and even helping a stranger give birth in a park—to show how WalkMe’s guidance could simplify even the most chaotic situations. The […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog
What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
Snowflake Inc | The Office Bromance: BI ❤️ IT
Snowflake dives into workplace comedy with a mockumentary-style ad that turns the often-contentious relationship between BI (Business Intelligence) and IT into a full-blown “bromance.” With dry humor and sitcom timing, it highlights how Snowflake brings harmony to departments that typically butt heads over data access, governance, and control. The Formula (That Works at Any Budget): […]
Snowflake Inc | Promoted to the C-Suite
Snowflake serves up satire with a sharp edge in “Promoted to the C-Suite,” where a data engineer is unexpectedly rewarded with a corner office, private jet perks, and full C-level clout—just for choosing Snowflake. It’s a cheeky take on how data can transform not just business results, but entire careers. The Formula (That Works at […]
Snowflake Inc | BI vs. IT: The Struggle for Data Ends Now
Snowflake delivers a comedic battle royale where BI (Business Intelligence) and IT teams square off in a parody of old-school workplace rivalries. In a world where dashboards duel databases, the ad dramatizes a real business pain point: siloed data teams fighting instead of collaborating. Snowflake steps in as the peacekeeper, turning conflict into clarity. The […]
Front | The Human Touch
Front’s “The Human Touch” ad makes a bold emotional play in the B2B space. Instead of leading with product features, it leads with empathy—spotlighting the power of real human connection in customer communication. It’s cinematic, moving, and a direct challenge to cold, transactional software. The Formula (That Works at Any Budget): Emotional Storytelling = Deep […]
Zendesk | The Zendesk Sales Suite
Zendesk’s “Sales Suite” ad blends mock-serious corporate tone with sharp humor to poke fun at outdated, overcomplicated sales tech. It positions Zendesk as the refreshingly simple, human-centered alternative that understands how sales actually works—chaotic, emotional, and sometimes awkward. The Formula (That Works at Any Budget): Corporate Satire = Instant DifferentiationThe ad mimics the style of […]
ScreenCloud | IT Hero
ScreenCloud’s ad is a mockumentary-style tribute to the unsung legends of the office: IT teams. Framed like a superhero origin story, it follows one overwhelmed IT pro who unlocks his full potential—not with a cape, but with ScreenCloud’s digital signage solution. It’s a quirky, self-aware reminder that even behind-the-scenes heroes deserve a streamlined way to […]
Dayforce | Do the work you’re meant to do
Dayforce delivers a poetic, cinematic ode to workers everywhere—pairing sweeping visuals with emotionally resonant narration to show how it helps people focus on what really matters. Whether you’re running a hotel, leading a factory team, or helping customers one-on-one, Dayforce positions itself as the software that frees you from the noise, so you can do […]
Okta | That’s Not the Father
Okta flips daytime TV drama into IT comedy gold in this identity-first security spot. Set on a spoof of a Maury-style show, an emotional employee is shocked to discover—live on stage—that the man who logged into her system is not her actual coworker. Enter: the punchline, and the problem—your company’s security is only as strong […]
Trello | Feels Like Magic | Portal
Trello’s “Feels Like Magic” ad leans into a surreal, whimsical tone as it takes us through a productivity portal—literally. A woman opens a glowing wardrobe door and steps into a world where teams are aligned, work flows effortlessly, and nothing gets lost in translation. It’s a visual metaphor for how Trello simplifies project management across […]
Okta | “That’s My IT Guy.”
Okta’s ad spins the usually invisible world of IT into the spotlight—with a twist of spy drama. When a cyberattack threatens a company, one employee proudly proclaims, “That’s my IT guy!” as their identity security expert pulls off the ultimate digital rescue. It’s sleek, dramatic, and glorifies the unsung heroes of the digital age. The […]
Cloudwaremx | Work worth celebrating | The smarter way to workflow
Cloudwaremx’s ad is a punchy, fast-moving ride through the chaotic underbelly of business operations gone wrong—and the dramatic shift when workflow finally clicks. The tone? Snappy. The visuals? Sharp. The message? Work should feel like winning, not whack-a-mole with tasks. The Formula (That Works at Any Budget): Exaggerated Workplace Chaos = Immediate Pain Point RecognitionThe […]
Monday.com | Back to the office (or not)
This Monday.com ad captures the awkward limbo of hybrid work culture by following one employee’s very literal and very funny attempt to “return to the office.” As the camera follows her through parks, stairwells, and near-empty conference rooms, it becomes clear: the workplace isn’t one place anymore—and that’s exactly why Monday.com exists. The Formula (That […]
Workbooks | the No BS CRM
Workbooks’ “No BS CRM” campaign takes a bold and humorous approach to highlight the frustrations many businesses face with traditional CRM systems. By using exaggerated scenarios and a candid tone, the ad positions Workbooks as a straightforward, reliable alternative for midsize businesses seeking a no-nonsense CRM solution. The Formula (That Works at Any Budget): Humorous […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
Slack | Sandwich works from home
Slack’s “Sandwich Works From Home” ad cleverly reimagines the workplace dynamic, turning a simple, relatable scenario into a funny yet insightful commentary on modern office life. The spot follows a sandwich-maker working from home, creating a humorous parallel between the complexities of remote work and the classic sandwich-making process. Slack positions itself as the tool […]
AppsFlyer |Return to Growth With Data You Can Trust
This sleek, cinematic ad from AppsFlyer leans into the existential crisis of modern marketing: how do you grow when you can’t trust your data? Set against dramatic music and high-contrast visuals, “Return to Growth” positions AppsFlyer as the north star in a chaotic, privacy-regulated landscape. The Formula (That Works at Any Budget): Big Stakes Language […]
Flux | a better way to make hardware
Flux’s ad showcases how their technology transforms hardware design and production. It targets engineers and product designers, highlighting how Flux simplifies and streamlines the process of creating and manufacturing hardware by leveraging modern tools and methodologies. The Formula (That Works at Any Budget): Clear Problem + Innovative Solution = Instant Connection – The ad starts […]
Motion Array | So Easy
Motion Array’s “So Easy” is a playful and simple ad that emphasizes the ease of use and accessibility of their video creation tools. With a direct appeal to creators and editors, the ad highlights how Motion Array streamlines the video production process, making it quick and effortless for users to create professional-grade content. The Formula […]
Wrike | AL – Less Exciting Full – 1:11 – EN
Wrike’s ad, “AL – Less Exciting,” flips the script on the typical AI hype train by giving us Al, an average guy who’s not exactly revolutionizing the workplace. The joke? Everyone thought they were getting cutting-edge AI, but instead, they got… Al. It’s a deadpan, clever way to contrast the chaos of ineffective project management […]
Mindful | Trish’s Customer Experience with Mindful
Mindful’s ad, “Trish’s Customer Experience,” takes a relatable look at the chaos of customer service—dropped calls, endless hold times, and frustrating AI menus—and transforms it into a comedic, charming narrative. Trish, our overworked protagonist, navigates a whirlwind of customer expectations and tech mishaps before discovering that Mindful is the calm in the storm. The Formula […]
Intuit QuickBooks | Presents: The New Business Dilemma
QuickBooks brings a fresh perspective to the struggles of new business owners in their ad, The New Business Dilemma. With a clever mix of wit and relatability, this ad highlights the often-overlooked complexities of entrepreneurship, while positioning QuickBooks as the seamless solution to those overwhelming “what now?” moments. The Formula (That Works at Any Budget): […]
SAP | Product Promotion
SAP’s “Product Promotion” ad is a whirlwind of corporate clichés, over-the-top metaphors, and fast-paced editing—all wrapped in a tongue-in-cheek narrative that mocks the typical jargon-heavy product demo while still delivering a compelling case for SAP’s business solutions. The Formula (That Works at Any Budget): Corporate Satire Meets Real Solutions – The ad begins with a […]
McAfee+ | McAfee+ is like having your own private detective
McAfee+ brings in the trench coat, magnifying glass, and noir vibes—because in the chaotic world of digital life, having McAfee+ is like having your own personal private detective. The ad leans hard into the classic detective trope, reimagining online protection as a gumshoe who watches your back, tracks threats, and keeps your data safe from […]
FactSet | “Not Just the Facts” Part II
FactSet continues its tongue-in-cheek takedown of outdated financial analysis, proving that data without context is useless. The ad leans into dry, deadpan humor, contrasting old-school, robotic number crunching with FactSet’s ability to provide actionable insights, not just raw facts. The Formula (That Works at Any Budget): Deadpan Humor = Instant Differentiation – The delivery is […]
HappySignals | IT is Emotions
HappySignals takes a refreshingly human approach to IT, flipping the script on the typical tech-focused, jargon-heavy messaging. Instead of showcasing software features, the ad reminds us that IT decisions impact real people’s emotions—from frustration to relief. The Formula (That Works at Any Budget): Empathy Over Specs = Deeper Connection – Instead of talking about uptime, […]
Gusto | If you had to choose… herding cats or building a benefits package?
Gusto takes a literal approach to a common workplace frustration, comparing the pain of managing employee benefits to the even more impossible task of herding cats. By leaning into absurdity—complete with a room full of uncooperative felines—the ad makes a clear, relatable point: HR tasks shouldn’t be this hard. The Formula (That Works at Any […]
ADP | Machine Learning
In this ad, ADP humorously portrays a future where everyday office machines, like copiers and vending machines, have developed minds of their own. The scenes depict these machines attempting to participate in workplace activities, leading to amusing and chaotic situations. For instance, a copier tries to contribute ideas during a brainstorming session, and a vending […]
Zoho | Excitement meets Zoho One
Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]
LinkedIn | Find Your In | Laundromat
LinkedIn’s “Find Your In” campaign takes an unexpected, lighthearted approach to networking by setting the scene in a laundromat—a place where you’d never expect to make a career connection. The ad cleverly challenges traditional ideas of networking, showing that opportunities can pop up anywhere—but LinkedIn makes them happen more intentionally. The Formula (That Works at […]
Figma | Figma Slides: All hands on deck
Figma’s ad for Figma Slides transforms a dull, predictable corporate meeting into a chaotic, high-stakes naval operation. With a full-blown war room atmosphere, flashing alerts, and a captain barking orders, the ad turns last-minute slide edits into a dramatic crisis—until Figma Slides swoops in to restore order. The Formula (That Works at Any Budget): High-Stakes […]
Monday CRM | CRMCare.org by monday CRM
Monday CRM takes a satirical jab at the struggles of bad CRM software by framing it as a humanitarian crisis. CRMCare.org—a fictional relief organization—”rescues” teams from outdated, inefficient CRMs, treating their suffering as a dire emergency. The ad blends mock-serious philanthropy with over-the-top dramatization to hammer home the pain of clunky CRMs and the relief […]
Webflow | We have a typo
Picture this: A critical website typo goes live. The signup button vanishes into thin air. Is it a crisis? Is it a catastrophe? Webflow takes you inside this moment of digital panic, not to scare you, but to cleverly reveal a world where these nightmares simply… don’t happen. It’s more than an ad; it’s an […]
Asana | Tame Your Work Worries
Asana’s ad, “Tame Your Work Worries,” takes on the all-too-familiar challenge of juggling multiple tasks and feeling overwhelmed at work. By showcasing how chaotic and frustrating managing work without the right tools can be, the ad highlights how Asana can help transform that chaos into smooth, organized productivity. The Formula (That Works at Any Budget): […]
Rohde & Schwarz | DC Power Supplies – Designed for You, Not for the Hype
Rohde & Schwarz takes a direct, no-nonsense approach with “Designed for You, Not for the Hype,” positioning their DC power supplies as the practical, reliable choice in a market filled with overhyped, flashy competitors. Instead of relying on gimmicks or exaggerated claims, the ad speaks to engineers and professionals who just want equipment that works—without […]
Sopro | Introducing Multi-Channel Prospecting
Cold outreach has a reputation problem—too impersonal, too spammy, too easy to ignore. Sopro’s latest ad tackles this head-on, showing how multi-channel prospecting can actually feel human, relevant, and, most importantly, effective. Instead of drowning prospects in generic emails, Sopro combines email, social, and personalized engagement to spark real conversations. This ad keeps things light, […]
Tableau | Tableau Pulse – Have You Checked Your Pulse Today?
Data should work for you, not the other way around. Tableau Pulse gets that. This ad makes a simple but powerful point: you shouldn’t have to dig through dashboards to find what matters—your data should come to you. By framing Tableau Pulse as an effortless way to stay informed, the ad highlights its real-time insights […]
Lusha | 500 Million Phone Numbers or Just The One You Need?
In a world flooded with data, finding the right contact can feel like searching for a needle in a haystack. Lusha’s ad taps into this overwhelming challenge by showing how their platform cuts through the noise, helping you find exactly what you need. With a clever twist on the classic “too much of a good […]
Next Insurance | The Insurance of Your Small Business Dreams
Next Insurance’s The Insurance of Your Small Business Dreams commercial taps into the dreams and aspirations of small business owners, providing a clever spin on what happens when things go wrong in the business world. The ad emphasizes the ease and importance of getting the right coverage to protect your business, all while showcasing how […]
