Zendesk’s Tales of Customer Service commercial featuring Drizly cleverly blends real-world customer service challenges with humor, offering a lighthearted yet effective look at how Zendesk can help businesses manage customer service interactions. The ad showcases a situation where Drizly’s customer service team, aided by Zendesk, smoothly handles the chaos that could easily spiral out of control. Through a fun and relatable story, Zendesk positions itself as the calm, organized solution amidst the potential storm of customer service issues.
The Formula (That Works at Any Budget)
Relatable Situation + Humor = Connection – The ad’s premise revolves around a common issue that any business could face: dealing with overwhelmed customer service teams. By framing the situation as chaotic but humorous, Zendesk grabs attention and keeps the mood light.
→ Lesson: Tap into relatable problems with a humorous twist, and make the solution feel like a no-brainer.
Fast-Paced, Quirky Characters = Memorable Content – The ad features quick cuts, quirky characters, and exaggerated scenarios, making it both entertaining and informative. Zendesk’s platform is never the focal point, but its value shines through the story.
→ Lesson: Use quick pacing and humor to keep the audience engaged while letting the product take a backseat to the overall story.
Simplified Product Message = Effective Solution – The ad doesn’t dive too deep into the technicalities of Zendesk’s product, instead relying on relatable situations to demonstrate the product’s effectiveness in a real-world setting.
→ Lesson: Simplify the message while showing the clear benefits of your product, focusing more on the experience than the features.
Humor Through Exaggeration = Emotional Connection – The exaggerated chaos of the customer service scenes is both entertaining and relatable, showing how Zendesk can help keep things under control.
→ Lesson: Use humor to bring a sense of relief to your audience, showing that your product can handle the stress that they’re familiar with.
Humor Breakdown:
This ad uses situational comedy with a touch of absurdity, amplifying the challenges of customer service to create a humorous narrative. The exaggerated scenarios and quick pace make the ad entertaining while positioning Zendesk as the necessary tool to handle even the wildest customer service situations.
Final Verdict
Zendesk effectively combines humor with a strong product message in this ad. By highlighting the chaos of customer service and presenting Zendesk as the solution, the ad provides a fun yet clear portrayal of how Zendesk helps businesses manage customer interactions.
Brave-o-meter score:
B-7 | R-9 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Zendesk
LinkedIn: Zendesk LinkedIn Page
