Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic planning features for upskilling, hiring, and mobility. It ends with a forward-looking view: an open network powered by blockchain for trusted, verifiable credentials. The core message—Workday gives companies agility, insight, and trust to build for the future.
The Formula (That Works for an Explainer)
Painful Truth = Skills are vital but hard to track
As teams grow more diverse and dynamic, understanding who can do what—today and tomorrow—is complex.
→ Lesson: Start by naming the friction your buyers face.
Data-Driven Solution = Real-time Skills Supply
Workday shows how it pulls from live internal data to map skillsets, then overlays demand signals from jobs and goals to identify gaps.
→ Lesson: Break down your product into a clear before/after scenario using data.
Strategic Use Case = Talent planning at scale
The video connects the tech to real-world actions: upskilling employees, planning career paths, and recruiting to close critical gaps.
→ Lesson: Always anchor product features to tangible business benefits.
Future Vision = Verified credentials via blockchain
The ad ends by showing where it’s going—an open, secure talent ecosystem with validated skill credentials.
→ Lesson: Close by showing long-term relevance and innovation to signal confidence and leadership.
Humor Breakdown
There’s no humor in this ad—it’s purposefully serious, clean, and direct. The tone, voiceover, and visuals align to deliver credibility and strategic weight.
→ Lesson: Not every B2B ad needs to entertain—sometimes authority and clarity are more valuable.
Final Verdict
Workday delivers a strong, feature-focused narrative that speaks to HR and business leaders grappling with skills visibility. It walks the line between practical and visionary—explaining how its system works today, while planting a flag for where workforce tech is going. By balancing internal capabilities with future integrations, Workday positions itself as the platform for long-term talent strategy.
BRAVE-o-meter Score
B-6 | R-9 | A-6 | V-6 | E-8
BRAVE – 7.0/10
Watch the full ad & learn more:
Website: workday.com
LinkedIn: Workday on LinkedIn
