WINN.AI | No Typing CRM™

WINN.AI introduces its No Typing CRM™ through a high-energy, humorous commercial that highlights how the software takes the pain out of CRM management. The ad imagines a world where typing on keyboards is a thing of the past, and salespeople use voice commands to manage their CRM effortlessly. The message is clear: WINN.AI revolutionizes CRM management by eliminating time-consuming typing and helping businesses focus on what matters—sales.

The Formula (That Works at Any Budget):

Futuristic Solution = Instant Appeal – The concept of a world where typing is obsolete feels modern and exciting, presenting WINN.AI as a cutting-edge solution. → Lesson: Highlight how your product is ahead of its time to captivate the audience and spark curiosity.

Simplifying Pain Points = Relatability – By addressing the common frustrations with CRM systems, like manual data entry and time-consuming typing, the ad speaks directly to sales teams. → Lesson: Focus on real problems your audience faces and offer a clear, simple solution.

Humor = Memorable Messaging – The absurdity of a world without typing, combined with exaggerated scenarios of frustration, injects humor while making the ad highly memorable. → Lesson: Use humor to turn mundane tasks into something entertaining and impactful.

Humor Breakdown:

Absurd Situations – The ad exaggerates the struggles of typing in CRM systems, turning everyday sales tasks into comical over-the-top moments. Exaggerated Humor – By showing a world where typing is a lost art, the humor becomes almost surreal, but relatable to anyone who has had to deal with tedious CRM systems. Light-Hearted Tone – The ad uses playful humor, making a potentially dry subject like CRM management feel approachable and fun.

Final Verdict:

WINN.AI’s “No Typing CRM™” ad cleverly combines humor with a futuristic solution, making the brand feel innovative and fun. The ad succeeds in simplifying the often painful CRM experience while offering a solution that feels fresh and necessary.

Brave-o-meter score: 

B-8 | R-9 | A-9 | V-8 | E-7

BRAVE – 8.2/10

Watch the full ad & learn more:
Website: WINN.AI
LinkedIn: WINN.AI LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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