In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The film is branded by WeTransfer and celebrates the beautifully messy nature of creative work.
The Formula (That Works at Any Budget)
Real Artist + Passion Project = Built-In Trust
Mac shares every step, mistake, and breakthrough as he builds his strange invention.
→ Lesson: Use real creators to create authentic, credible content.
Recycled Materials + Playful Visuals = Strong Engagement
The machine is made of scrap, but the storytelling is vibrant and fast-paced.
→ Lesson: You don’t need a big budget to make something visually exciting.
Imperfect Result + Honest Reflection = Emotional Connection
The final bunt may be weak, but Mac calls it “perfect.” It’s about the journey, not the outcome.
→ Lesson: Embrace imperfection—it makes your message more human.
Humor Breakdown
The humor is subtle and smart. Watching a grown man obsess over a one-purpose bunt machine is absurd in the best way. The tone is dry and self-aware, making viewers smile without forcing a joke.
→ Lesson: Let the idea do the work—humor should feel natural, not scripted.
Final Verdict
WeTransfer’s ad is weird, honest, and full of charm. It doesn’t push product—it supports creativity. By spotlighting Mac’s messy process, the brand delivers a powerful message: creativity isn’t clean, and that’s okay. The ad quietly reinforces WeTransfer as a tool made for real creative journeys.
BRAVE-o-meter Score:
B-9 | R-7 | A-8 | V-9 | E-8
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: wetransfer.com
LinkedIn: WeTransfer on LinkedIn
