WalkMe’s ad takes a humorous look at the relationship people have with software. The ad imagines a software program going through therapy to voice all its frustrations about being misused, misunderstood, and underappreciated by its users. This comedic take offers a light-hearted approach to the challenges of tech adoption and user experience, highlighting how WalkMe can help software fulfill its true potential by guiding users more effectively.
The Formula (That Works at Any Budget):
Therapy Metaphor = Instant Relatability
The ad uses the relatable concept of therapy to humorously frame the relationship between users and their software. The software’s grievances are exaggerated, yet they touch on real frustrations that users often experience when tech fails to meet their expectations.
→ Lesson: Use humor and familiar situations (like therapy) to help your audience connect with the frustrations your product solves.
Personification of Software = Emotional Engagement
By turning the software into a character with emotions, the ad personifies a typically “cold” tool, making it feel more human and relatable. This technique helps build an emotional connection with the audience while highlighting the struggles users face.
→ Lesson: Personifying your product or service can make it more engaging and relatable to your audience.
Exaggeration for Comic Effect = Enhanced Humor
The therapy session is full of exaggerated moments—like the software calling out its human users for not understanding it properly. The absurdity of the situation adds a layer of humor that keeps the audience laughing while making the message memorable.
→ Lesson: Exaggerate the pain points or frustrations to amplify the humor and underscore the value of your solution.
Clear Solution Presentation = Product Value
The ad closes with a subtle hint that WalkMe is the solution that can help users understand and use their software more effectively. This positions WalkMe as the hero that resolves the software’s “therapeutic” issues.
→ Lesson: End with a clear solution to the problem you’ve humorously highlighted, showing your product as the resolution.
Humor Breakdown:
The humor of the ad lies in its personification of software and its over-the-top therapy session. By giving voice to software’s frustrations—like feeling abandoned or misused—it takes a lighthearted approach to tech issues that are often considered dry or technical. The ridiculousness of the situation (a therapy session for a piece of software) makes the ad fun to watch and memorable, while still delivering the core message of WalkMe’s product benefits.
Final Verdict:
WalkMe’s ad does a great job of using humor to highlight the frustrations many users face with software. By framing the software as a character in therapy, the ad keeps things light while subtly emphasizing the product’s value in improving user experience. It’s a creative and funny way to position WalkMe as the solution for businesses seeking better software adoption and smoother user interactions.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: WalkMe
LinkedIn: WalkMe
