Universe’s latest ad takes us into the world of effortless web design by showing how easy and fun it can be to create a website straight from your phone. With the tagline “Isn’t That Marvelous?”, the ad emphasizes the simplicity and accessibility of their platform, which empowers anyone to bring their ideas to life without the need for technical expertise.
The Formula (That Works at Any Budget):
Exaggerated Convenience = Instant Appeal – The ad humorously showcases the ease of creating a website using just a phone, exaggerating how simple and powerful the tool is, creating instant appeal for users who might be intimidated by traditional web design.
→ Lesson: Play up the convenience and accessibility of your product to create an immediate emotional connection.
Relatable Struggles = Humor – The ad juxtaposes the struggles of traditional website building with the ease of using Universe, making the solution feel like a game-changer in comparison.
→ Lesson: Use humor to show how your product solves common problems, positioning it as a must-have solution.
Unexpected Elements = Engaging Storytelling – The ad uses an unexpected twist—making website creation feel like a fun, magical experience—rather than a tedious task. This playful approach keeps the audience engaged and entertained.
→ Lesson: Add surprising, delightful elements to your ads to make the experience memorable.
Humor Breakdown:
The humor in this ad is lighthearted and absurd, relying on the exaggeration of how effortlessly one can create a website with Universe. The ad uses the unexpectedness of a phone turning into a website creation tool to inject humor and make the process feel less intimidating. It’s a fun, almost magical portrayal of an otherwise mundane task, making the brand approachable and the solution seem like a delightful shortcut.
Final Verdict:
Universe’s ad is playful, engaging, and effective in showcasing how simple and enjoyable it is to create a website. The humor is fun and relatable, positioning the product as a refreshing alternative to the complex, technical world of traditional web design.
Brave-o-meter score:
B-8 | R-7 | A-8 | V-7 | E-7
BRAVE – 7.5/10
Watch the full ad & learn more:
Website: Universe
LinkedIn: Universe LinkedIn Page
