In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: UiPath helps businesses automate routine work so people can concentrate on what truly matters.
The Formula (That Works at Any Budget)
Strong Visual Metaphor + Clear Product Role = Memorable Story
Flying represents control and freedom, paired perfectly with automation easing office work.
→ Lesson: Use metaphors that clearly reflect your product’s benefits.
Human + Technology = Balanced Message
The pilot remains calm while UiPath handles business processes in the background.
→ Lesson: Present technology as a helpful partner, not a replacement.
Simple Scenes + Focused Message = Easy Understanding
Clean and minimal visuals keep attention on the product’s value proposition.
→ Lesson: Avoid clutter to keep viewers engaged and informed.
Humor Breakdown
The ad uses subtle, dry humor. The calm pilot contrasts with fast-moving robotic automation. The idea that the pilot “takes off” while automation quietly handles the busy work adds a clever, light twist. It’s a playful nod to how automation works behind the scenes to make life easier.
→ Lesson: Dry humor through visual contrast can make tech ads more engaging without being over the top.
Final Verdict
UiPath’s “Taking Off” ad is sleek, clear, and effective. It uses a strong metaphor and focused storytelling to show how automation frees professionals to focus on important work. The message resonates well with business audiences looking for smart workflow solutions.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: uipath.com
LinkedIn: UiPath on LinkedIn
