In Salesforce’s “The March” ad, Matthew McConaughey leads a quirky and imaginative journey where Team Earth is tasked with saving the planet. This creative ad uses a mix of humor and heartfelt messages to showcase Salesforce’s commitment to environmental sustainability and social responsibility, positioning the company as a leader in using technology for good.
The Formula (That Works at Any Budget):
Humorous, Quirky Scenario = Immediate Appeal – The ad kicks off with a whimsical concept—Team Earth’s march to save the world. The humor is subtle and clever, with McConaughey’s unique delivery adding to the charm. This sets the tone for a fun, lighthearted exploration of a serious topic. → Lesson: Mix humor with serious topics to engage the audience while still delivering an impactful message.
Celebrity Endorsement = Increased Engagement – With Matthew McConaughey as the face of Team Earth, the ad draws attention not only because of his star power but also because his unique brand of humor and sincerity fits the theme perfectly. → Lesson: A well-chosen celebrity can elevate an ad’s appeal and make the message more memorable.
Relatable Call to Action = Strong Brand Alignment – The ad’s message resonates with audiences who care about environmental and social responsibility, and Salesforce uses its product as a tool to drive positive change, aligning its values with those of the audience. → Lesson: Position your product or service as an enabler of positive change to create a deeper connection with your audience.
Humor Breakdown:
The humor in this ad is light and quirky, with McConaughey delivering his lines in a way that feels both genuine and absurd. His dry, deadpan delivery adds a unique layer to the ad, turning what could have been a simple call for action into a fun, memorable experience. The humor is effective in capturing attention while maintaining a message that is both heartwarming and thought-provoking.
Final Verdict:
Salesforce’s “The March” ad is a delightful blend of humor, star power, and a strong call to action, effectively communicating its commitment to environmental and social causes. The creative, quirky execution helps to balance the serious message with a lighthearted, engaging tone.
Brave-o-meter score:
B-9 | R-8 | A-8 | V-9 | E-7
BRAVE – 8/10
Watch the full ad & learn more:
Website: Salesforce
LinkedIn: Salesforce LinkedIn Page
