Teamwork.com’s “Meet The Client” ad gives a humorous and relatable look at the often frustrating client-business relationship, especially when working on complex projects. Through exaggerated scenarios, the ad highlights the challenges that project managers and teams face in trying to please a client who keeps changing their mind. Teamwork.com presents itself as the solution to this chaos, emphasizing its tools for better project management, clear communication, and more streamlined workflows.
The Formula (That Works at Any Budget):
Relatable Problem = Instant Connection – The ad taps into the universal pain of dealing with difficult clients, making it relatable to anyone in project management or client services. → Lesson: Use a problem that resonates deeply with your audience, so they feel instantly connected to your message.
Exaggerated Humor = Engagement – The humor stems from turning real frustrations into over-the-top scenarios, such as a client asking for endless revisions, creating the perfect setup for comedic relief. → Lesson: Amplify the pain point through humor, so your audience can laugh at the struggle while recognizing the real solution.
Product Solution = Efficient Relief – Teamwork.com is positioned as the hero that makes managing clients and projects a breeze, turning the chaotic process into something smooth and manageable. → Lesson: Once you’ve shown the problem, make sure your product is clearly presented as the solution that will make life easier.
Visually Dynamic = Memorable Impact – The ad uses fast-paced editing and bold visuals to keep the audience engaged while reinforcing the chaotic nature of client management. → Lesson: Keep the visuals dynamic to maintain interest while supporting your narrative.
Humor Breakdown:
Relatable & Exaggerated Humor – The humor is grounded in the very real challenges of dealing with clients, but it takes those challenges to the extreme for comedic effect. The absurdity of client demands and the tension of working through those issues is amplified in a way that feels familiar to anyone in a client-facing role. Situational Comedy – The ad plays on situational humor, with characters navigating the ridiculousness of client requests. The absurdity is funny because it’s based on things that actually happen in the world of project management. Self-Deprecating and Light-hearted – The tone is light-hearted and self-aware, poking fun at both the client’s expectations and the company’s own solutions, making it feel more genuine and less forced.
Final Verdict:
Teamwork.com’s “Meet The Client” ad is an excellent example of using humor to address real pain points in the business world. It’s clever, relatable, and effectively positions Teamwork.com as the solution for managing complex client projects with ease. The ad combines humor with a clear product benefit, making it both entertaining and informative.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-7 | E-8
BRAVE – 8/10
Watch the full ad & learn more:
Website: Teamwork.com
LinkedIn: Teamwork LinkedIn Page
