This Slack commercial embraces the bizarre, imagining an office staffed by anthropomorphic animals. Instead of a straightforward pitch about productivity, the ad uses playful surrealism to suggest that even the most diverse (and, frankly, absurd) teams can come together seamlessly using Slack. This isn’t just about features; it’s about a company that embraces the unexpected.
The Formula (Analyzing the Ad’s Choices):
Embrace the Absurd: By fully committing to the “animals in an office” premise, Slack creates a commercial that is instantly memorable and invites conversation.
→ Lesson: Don’t be afraid to lean into unconventional or surreal imagery if it effectively captures attention and communicates your core message.
Humor as a Unifying Element: The humor in the commercial comes from the contrast between the mundane office setting and the presence of the animals, suggesting that Slack can bring order and cohesion to even the most chaotic environments.
→ Lesson: Use humor to create a sense of shared experience and make your brand more relatable.
Indirect Messaging: The commercial never explicitly lists Slack’s features, instead choosing to imply its versatility through the animal team’s successful completion of a bizarre project.
→ Lesson: Sometimes, a less direct approach can be more effective, allowing viewers to draw their own conclusions about the value of your product.
Final Verdict: The Slack commercial embraces the bizarre to stand out from the crowd, demonstrating that a willingness to take creative risks can result in a highly engaging and memorable advertisement.
Brave-o-meter Score:
B-8 | R-9 | A-8 | V-9 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: https://www.slack.com
LinkedIn: https://www.linkedin.com/company/slack
