Slack’s “Decisions” ad brings humor and relatability to the often painful decision-making process within organizations. The ad showcases the challenges that arise when teams struggle to make quick, efficient decisions. By positioning Slack as the solution to streamline communication and simplify team collaboration, the ad highlights how the platform can transform the way decisions are made, making them faster and more effective.
The Formula (That Works at Any Budget):
Exaggerated Decision Paralysis = Instant Engagement – The ad starts with a hilariously exaggerated scenario where decision-making grinds to a halt because everyone is waiting on the next person to speak up. This sets the stage for the comedic chaos of a paralyzed team.
→ Lesson: Use relatable frustrations—like indecision and inefficiency—to instantly connect with your audience.
Humor Through Over-the-Top Struggles – The awkward, endless back-and-forth in decision-making meetings is played up to ridiculous levels, showcasing how Slack eliminates those long, drawn-out discussions. It humorously amplifies the stress of unproductive communication, making the shift to Slack seem like the obvious choice.
→ Lesson: Exaggerate the frustration to highlight the value of the solution in a way that feels fun and entertaining.
Slack as the Hero – As the decision process drags on, Slack is introduced as the efficient solution that enables clear, quick communication, making decisions happen in real-time. The ad emphasizes how Slack cuts through the clutter, facilitating collaboration and speeding up decision-making.
→ Lesson: Show how your product works as the hero, solving the problems that your audience is already familiar with.
Clear Contrast = Powerful Message – The ad contrasts the frustrating, slow decision-making process with the efficiency and clarity provided by Slack, reinforcing the idea that the platform turns slow, chaotic communication into smooth, fast action.
→ Lesson: Emphasize the stark contrast between the pain of the current process and the ease that your product brings.
Humor Breakdown:
The humor comes from the absurdity of decision-making paralysis, where characters in the ad can’t seem to agree on anything, leading to long delays and awkward silences. The exaggerated decision-making process is funny because it’s so relatable—how many of us have been in endless meetings where no decisions are made? By pushing this idea to the extreme, Slack’s value becomes clear: communication doesn’t have to be this hard.
Final Verdict:
Slack’s ad cleverly taps into the universal frustration of slow, indecisive communication. By exaggerating the painful decision-making process, the ad positions Slack as the modern, efficient solution that helps teams get things done faster. The humor not only engages but also drives home the message that Slack is a tool that makes work life easier and more productive.
Brave-o-meter score:
B-8 | R-9 | A-9 | V-8 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: Slack
LinkedIn: Slack LinkedIn Page
