B2B Video Library

Salesforce | Intro to Salesforce for Small Business

Small business owners struggle to manage sales, marketing, and customer contacts. The video shows how juggling multiple tools causes stress and missed opportunities. Salesforce steps in as an all-in-one platform. It helps users manage everything easily in one place.

The Formula (That Works at Any Budget)

Common Small Business Problems + Unified Software = Easy Management
The ad highlights typical pain points like scattered tools and lost follow-ups. Salesforce offers a simple, unified platform to solve these problems.
→ Lesson: Show your audience’s real problems. Then present your product as the clear fix.

Clear Product Demo + Everyday Use Cases = Quick Understanding
Viewers see Salesforce’s dashboard organizing contacts, tracking deals, and automating tasks. The demo is simple and focused on what small businesses need.
→ Lesson: Use demos that focus on practical features your audience cares about.

Friendly Tone + Encouraging Messaging = Approachable Brand
The narration feels warm and supportive. This makes the technology approachable for users who are not tech experts.
→ Lesson: Use a tone that is human and helpful.

Humor Breakdown

The ad uses light humor through the stressed business owner’s frantic moments. This adds relatability and keeps viewers engaged without distracting from the message.
→ Lesson: Subtle humor helps build an emotional connection.

Final Verdict

Salesforce’s ad clearly shows how small businesses can simplify sales and customer management. The relatable scenarios, straightforward demo, and friendly tone make the ad effective. It connects well with its target audience.

BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-6 | E-7
BRAVE – 6.4/10

Watch the full ad & learn more:
Website: salesforce.com
LinkedIn: Salesforce on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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