B2B Video Library

Pitch | Introducing recordings | Turn presentations into expressive video narratives

Pitch’s “Introducing Recordings” ad showcases how its platform transforms traditional presentations into dynamic, video-based narratives. The ad emphasizes the ease with which users can create expressive video presentations that engage audiences and communicate ideas more effectively, making it clear that Pitch’s new feature is a game-changer for anyone looking to elevate their pitch or presentation.

The Formula (That Works at Any Budget):

Simplicity = Instant Engagement – The ad focuses on how simple it is to record, present, and share, immediately drawing in users who want a no-hassle solution to enhance their presentations. → Lesson: Sometimes, less is more. Keep the process simple and focus on how easy your product makes a complicated task.

Visual Storytelling = Connection – The ad uses strong visual storytelling to show the value of turning static presentations into engaging video narratives, allowing the audience to feel the power of the new feature. → Lesson: Use visual examples of how your product can bring more to the table, enhancing both the product’s impact and the storytelling.

Innovation with a Purpose = Strong Message – The ad frames Pitch’s new feature as not just a cool innovation, but one that serves a clear and practical purpose: to improve how people communicate ideas. → Lesson: Highlight the practical benefits of your product’s innovations. It’s not just about being new—it’s about adding real value.

Humor Breakdown:

This ad leans more into being informative and visually engaging rather than overtly humorous. The charm comes from the simplicity of the process and the excitement conveyed by the visuals, not necessarily from any comedic moments. The slight humor comes from the relatable frustrations of traditional presentations, making the new tool feel like a welcome relief.

Final Verdict:

Pitch’s “Introducing Recordings” ad effectively highlights how its new feature can revolutionize the way presentations are shared and received. The ad balances innovation with practicality, using visuals and a straightforward approach to showcase its value.

Brave-o-meter score: 

B-8 | R-8 | A-7 | V-7 | E-8

BRAVE – 7.6/10

Watch the full ad & learn more:
 Website: Pitch
 LinkedIn: Pitch LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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