B2B Video Library

NexHealth | The All-In-One Patient Experience Platform

A man tries to book a dentist appointment. He calls, gets stuck in an automated menu, and tries again later—only to be placed on hold. Inside the dental office, the receptionist is overwhelmed by ringing phones, stacks of paperwork, and endless scheduling. A frustrated doctor wonders why they don’t have more five-star reviews. Then, NexHealth is introduced. The patient books online in seconds. He gets a text to complete forms before the visit and another after to pay and leave a review. The receptionist watches as patient info auto-populates in their system, and the doctor smiles as reminders and reviews are handled automatically. The ad ends with a bold message: NexHealth helps practices grow faster—streamlining every step of the patient experience.

The Formula (That Works at Any Budget)

Painful Truth = Manual healthcare systems frustrate everyone
The ad taps into everyday pain: long hold times, repetitive forms, and chaotic front desks. It shows how both patients and staff suffer.
→ Lesson: Start by clearly showing the outdated process your audience hates.

Contrast = Chaos vs. Automation
The ad uses a clear before-and-after format—manual mess versus NexHealth’s smooth automation. From booking to reviews, the workflow becomes effortless.
→ Lesson: Visually show the transformation to make your product’s value undeniable.

Feature-Driven Story = Benefits in motion
Each major NexHealth feature is shown in real time: online scheduling, auto-filled forms, instant reminders, and integrated reviews.
→ Lesson: Don’t just tell—show how your product works in a real scenario.

Humor Breakdown

The ad uses light, observational humor: the man stuck on hold, the receptionist drowning in paper, and the doctor confused about reviews. The exaggerated but familiar pain points create a relatable laugh before revealing the solution.
→ Lesson: Use everyday frustrations to create empathy, then flip them with relief and surprise.

Final Verdict

NexHealth nails it. The ad is clear, fast-paced, and relatable—perfectly tuned for both healthcare providers and patients. It balances storytelling with product demo, showing exactly how NexHealth removes friction. The before-and-after contrast drives the point home: this is how modern practices grow.

BRAVE-o-meter

B-7 | R-9 | A-8 | V-7 | E-9
BRAVE – 8.0/10

Watch the full ad & learn more:

Website: NexHealth
LinkedIn: NexHealth on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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