In “The First Work Platform You’ll Love to Use”, Monday.com sets itself apart by making the work management process fun, engaging, and downright lovable. By showcasing a mix of playful humor and relatable frustrations, this ad positions Monday.com as the work platform that transforms tedious tasks into something you actually want to use. It’s not just about getting the job done—it’s about enjoying the process along the way.
The Formula (That Works at Any Budget)
Pain Points = Humor – The ad starts with common workplace frustrations—confusion, disorganization, and endless task lists—and quickly flips them into a lighthearted, humorous take on how Monday.com can solve them.
→ Lesson: Taking real problems your audience faces and adding humor helps make the product’s solution feel more relatable and approachable.
Playful, Visual Storytelling – The ad is filled with colorful, vibrant visuals and quirky character interactions that bring the mundane workday to life. The work environment becomes more enjoyable just by using Monday.com, and this message comes across through fun, engaging imagery.
→ Lesson: Make your product’s benefits visible, and keep the mood upbeat with creative, playful visuals.
Simplicity in Messaging – The ad’s straightforward approach focuses on how Monday.com streamlines work, making things easier and less stressful. No complex jargon—just simple, clear messaging paired with relatable humor.
→ Lesson: Keep it simple, and let your audience quickly grasp the value of your product.
Humor Breakdown
Type of Humor: Relatable, Playful, Visual
Relatable Frustration: The humor in this ad is rooted in the everyday frustrations of the modern workplace—cluttered project boards, confusing workflows, and chaotic team communication. By exaggerating these common pain points, the ad makes the eventual solution feel more satisfying.
Playful Exaggeration: The characters in the ad are almost caricatures of stressed-out professionals, adding to the exaggerated nature of the humor. Their over-the-top reactions make the frustrations feel fun rather than overwhelming.
Visual Gags: The ad uses visual humor to lighten the mood—turning tedious office work into something visually entertaining, like exaggerated office chaos and the bright, energetic transformation that Monday.com brings.
Final Verdict
By blending humor with relatable workplace pain points, Monday.com demonstrates that managing work doesn’t have to be a grind. It can be fun and even something you’ll look forward to. The use of humor makes the product’s features stick without feeling like a sales pitch, and the visuals make the process of using Monday.com something to enjoy.
Brave-o-meter score:
B-9 | R-9 | A-9 | V-9 | E-9
BRAVE – 9/10
Watch the full ad & learn more:
Website: Monday.com
LinkedIn: Monday.com LinkedIn Page
