Miro’s campaign opens with a team facing a giant, city-crushing monster. They try everything—wild guesses, half-baked plans—but fail. The turning point? They start working together on a Miro board. Suddenly, they align, strategize, and stop the monster. The message: no challenge is too big when you collaborate.
The Formula (That Works at Any Budget)
Visual Metaphor + Real Teamwork = Clear Story
The monster stands in for big, messy team problems. The solution—collaborating with Miro—feels smart and satisfying.
→ Lesson: Use a visual metaphor to make abstract workplace issues easy to understand.
Comedy + Real-Life Frustration = Emotional Hook
From shouting to finger-pointing, the team dynamics feel painfully familiar—until Miro brings calm.
→ Lesson: Humor rooted in truth helps people see themselves in the story.
Seamless Product Demo + No Hard Sell = High Trust
We see the team using Miro—brainstorming, organizing, planning—all within the story. It’s subtle but powerful.
→ Lesson: Show your product in action inside the story, not after it.
Humor Breakdown
The ad is funny because the monster is ridiculous, the team is chaotic, and their early plans are laughably bad. But once they use Miro, the tone shifts—from panic to clarity. That contrast is the joke—and the value prop.
→ Lesson: Exaggerate the pain, then resolve it simply. That’s how humor sells software.
Final Verdict
Miro’s “Monster problem?” ad is a masterclass in metaphor, humor, and product storytelling. It makes a technical tool feel human and essential. For teams facing real-world chaos, Miro offers clarity.
BRAVE-o-meter Score:
B-8 | R-9 | A-9 | V-8 | E-8
BRAVE – 8.4/10
Learn more about Miro:
Website: miro.com
LinkedIn: Miro on LinkedIn
