Using B2B to flex your parody skills? That’s a move I respect. Matomo didn’t just make an ad—they went full Christopher Nolan with it. And not in a playful, wink-wink way. No, they committed. The brooding music, the war-room tension, the weight-of-the-world seriousness… all for a conversation about website analytics. It’s so dramatic, it’s impossible not to laugh.
The Formula (That Works at Any Budget):
Cultural Relevance = Instant Engagement – Tapping into the Oppenheimer cultural moment? A bold choice that gives Matomo instant credibility and grabs attention right from the start.
→ Lesson: Stay current. Engage with cultural moments that align with your brand to keep your message fresh and relevant.
Commit to the Concept – Matomo doesn’t shy away from the parody. They go all-in, delivering a seriously dramatic trailer for something as simple as data privacy.
→ Lesson: If you’re going to do a parody, commit fully. The stronger the execution, the better the impact.
Make Them Feel Something – The ad isn’t just informative; it’s designed to spark emotion—whether it’s confusion or amusement—and to make the product stick in your mind.
→ Lesson: Don’t just explain your product—make your audience feel something about it.
Entertain First, Inform Second – Instead of overwhelming the audience with features, the ad keeps them entertained and lets curiosity about the product naturally take over.
→ Lesson: Focus on creating a memorable experience, then introduce your product subtly.
Final Verdict: Matomo proves that B2B marketing doesn’t have to be conventional. If you’re willing to take risks and entertain first, you’ll keep your audience engaged, and your message will stick.
Brave-o-meter Score:
B-9 | R-9 | A-9 | V-8 | E-8
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: https://matomo.org
LinkedIn: https://www.linkedin.com/company/matomo
