B2B Video Library

Gong.io | Gong Super Bowl Commercial

Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value.

The Formula (That Works at Any Budget)

Symbolic Sound + Visual Metaphor = Brand Recall

The unmistakable sound of a gong ties directly to both the company name and the idea of winning deals. It’s simple, repeatable, and sticks.
→ Lesson: A strong metaphor—especially one that’s audible and visual—can lock your brand into memory.

Regional Super Bowl Ad + Strategic Placement = Budget Efficiency

Rather than buying a national Super Bowl spot, Gong aired the ad in key cities like San Francisco and New York—home to many B2B sales teams.
→ Lesson: Targeting only your ideal audience lets you punch above your weight without blowing your budget.

Over-the-Top Humor + Real-Life Wins = Sales Team Fandom

From office gongs to awkward living room celebrations, the ad captures the thrill (and chaos) of sales wins. It’s funny because it’s true—for anyone in sales.
→ Lesson: When your humor is rooted in real emotions, your message hits harder.

Humor Breakdown

The comedy relies on exaggerated celebration: gongs crashing in elevators, offices, and living rooms whenever a deal closes. It’s absurd—but it mirrors real sales culture. That blend of truth and over-the-top delivery makes it both hilarious and relatable.

→ Lesson: Amplify real-world moments with absurdity to turn inside jokes into unforgettable ad hooks.

Final Verdict

Gong.io’s “Sound of Success” commercial turns a simple concept into a powerful brand message: when you win, Gong makes sure it rings out. By using symbolic sound, smart targeting, and sharp humor, the ad delivers a memorable introduction to its sales intelligence platform—without the cost of a national Super Bowl buy.

BRAVE-o-meter Score:
B-8 | R-8 | A-9 | V-7 | E-8
BRAVE – 8.0/10

Learn more about Gong.io:
Website: gong.io
LinkedIn: Gong.io on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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