Fiverr | Consider it Done With Fiverr

Fiverr’s ad takes the phrase “Consider it done” to absurdly literal levels. Need a rebrand? Done before you blink. New website? Already launched. It leans into fast-paced humor, exaggerated instant results, and a touch of surrealism to highlight how Fiverr’s freelance marketplace makes business tasks effortless.

The Formula (That Works at Any Budget):

Exaggeration = Instant Engagement – The ad dramatizes how quickly Fiverr can get things done, turning normal business requests into impossibly instant transformations.
Lesson: Amplifying your product’s best feature to an extreme makes it more memorable.

Fast-Paced Visuals = No Time for Boredom – Every request triggers a rapid, over-the-top change, keeping the energy high and viewers engaged.
Lesson: Quick cuts and dynamic storytelling help maintain attention in a short ad.

Product as the Magic Wand – Fiverr is framed as the effortless solution that makes business owners’ lives easier—no stress, no waiting, just results.
Lesson: If your product simplifies a pain point, make that ease the focal point of the story.

Humor Breakdown:

The humor comes from the absurdity of hyper-fast transformations. A business owner asks for a new brand, and—poof—everything from logos to packaging is instantly done. The over-the-top speed and deadpan delivery make it fun while reinforcing Fiverr’s key message: “Consider it done.”

Final Verdict:

Fiverr’s ad nails the balance of humor and product messaging. By exaggerating the speed and ease of hiring freelancers, it creates a compelling and entertaining pitch that sticks with viewers.

Brave-o-meter score: 

B-7 | R-8 | A-8 | V-7 | E-8

BRAVE – 7.6/10

Watch the full ad & learn more:
Website: Fiverr
LinkedIn: Fiverr LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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