Superside | Expand Your Design Capacity

Superside’s ad highlights how businesses can effortlessly scale their design output with the help of Superside’s team of experts. The ad focuses on the idea that great design shouldn’t be limited by resources or capacity—Superside makes it simple to access high-quality design work, no matter the project size or complexity.

The Formula (That Works at Any Budget):

Scalability = Instant Relevance – By showcasing the ease of scaling design work, the ad speaks directly to businesses that may be struggling with growing design needs. The emphasis is on how effortless the process can be with Superside.
Lesson: Speak to the specific challenge your target audience is facing—make the solution feel timely and relevant.

Clear Visuals = Stronger Engagement – The ad uses clean, visually appealing graphics and imagery that reflect Superside’s design expertise. These visuals keep the audience engaged and reinforce the product’s value proposition.
Lesson: The ad’s visuals should align with the product’s core offering, demonstrating its capabilities in action.

Fast-Paced Editing = Energy & Excitement – The dynamic pacing of the ad injects energy and excitement, making it feel fresh and fast-moving—much like the design work Superside promises to deliver.
Lesson: Match the tempo of your ad to the energy and speed your service offers.

Confidence = Clear Authority – The confident tone of the ad establishes Superside as an authority in design services, positioning them as the go-to choice for businesses looking to scale their creative output.
Lesson: Assertive messaging can help establish your product as the go-to solution in a competitive market.

Humor Breakdown:

The humor in this ad is light and comes through in a few moments where the contrast between the fast-paced work environment and the ease of scaling design is exaggerated for comedic effect. It’s not the primary focus, but the humor adds a relatable tone to the message, showing how much easier work becomes when you have the right team behind you.

Final Verdict:

Superside delivers a compelling message about design scalability with a confident, energetic tone. The ad effectively communicates that businesses don’t need to be limited by design resources—Superside offers a seamless solution. The mix of clear visuals, fast-paced editing, and light humor makes it a strong, engaging ad that showcases how easily businesses can expand their design capacity.

Brave-o-meter score: 

B-8 | R-9 | A-7 | V-8 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
Website: Superside
LinkedIn: Superside LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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