CrowdStrike’s “Troy” ad takes one of the most legendary battles in history—the fall of Troy—and reimagines it through the lens of modern cybersecurity. Instead of ancient warriors, the threat is digital, and instead of wooden horses, the attack vector is malware. The result? A clever, high-stakes analogy that makes cybersecurity feel as urgent as war.
The Formula (That Works at Any Budget):
Historical Parallel = Instantly Gripping – The ad starts with the well-known Trojan Horse deception, drawing viewers into the story. By linking past vulnerabilities to modern cyber threats, CrowdStrike makes cybersecurity feel timeless and inevitable.
→ Lesson: Use familiar stories and analogies to make abstract or technical concepts easier to understand.
Cybersecurity as a Battlefield – The ad leans into military-style urgency, portraying modern cyberattacks as digital warfare. This framing raises the stakes and positions CrowdStrike as the ultimate defense system.
→ Lesson: When selling security, emphasize the real danger and the need for immediate action.
Hero Narrative = Clear Takeaway – The ad closes with a simple but powerful message: If Troy had CrowdStrike, history would have been different. The implication? With CrowdStrike, your company won’t fall victim to an attack.
→ Lesson: Position your product as the game-changer that rewrites the ending.
Final Verdict:
CrowdStrike’s ad brilliantly blends history, storytelling, and urgency to make cybersecurity feel epic and essential. The Trojan Horse analogy simplifies a complex issue, and the cinematic execution ensures the message sticks.
Brave-o-meter score:
B-8 | R-9 | A-7 | V-8 | E-9
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: CrowdStrike
LinkedIn: CrowdStrike LinkedIn Page
