ClickFunnels | All the Website Features You Need to Build an Online Business

ClickFunnels’ ad goes straight for entrepreneurial pain points—the frustration of trying to piece together multiple tools just to get an online business off the ground. The message? Why struggle with tech when ClickFunnels gives you everything in one place? Through fast-paced visuals and direct messaging, the ad highlights how ClickFunnels simplifies the process, making website building, sales funnels, and marketing effortless.

The Formula (That Works at Any Budget):

Overwhelm as the Villain – The ad sets up the problem: building an online business is way harder than it should be. Juggling different tools for web design, sales, and marketing feels like a nightmare, and most people just want an easier way to do it all.
→ Lesson: Start with the struggle your audience knows all too well to grab their attention immediately.

Speed = Authority – This ad moves fast, just like its audience—entrepreneurs who don’t have time for fluff. It gets straight to the point: ClickFunnels has everything you need, no tech skills required.
→ Lesson: If your audience is busy, get to the value quickly—no over-explaining.

One Solution to Rule Them All – The ad makes it clear: instead of juggling five different tools, ClickFunnels does it all in one place. This makes the choice obvious—why make things harder than they need to be?
→ Lesson: Frame your product as the single, obvious answer to an unnecessarily complicated problem.

Final Verdict:

ClickFunnels’ ad is direct, fast, and hyper-relevant to its audience. It doesn’t waste time with fluff—it immediately hits on the struggle and offers a solution that’s too good to ignore. If you’re an entrepreneur tired of the tech headache, this ad makes sure you feel it—and see the way out.

Brave-o-meter score: 

B-9 | R-9 | A-8 | V-7 | E-9

BRAVE – 8.4/10

Watch the full ad & learn more:
Website: ClickFunnels
LinkedIn: ClickFunnels LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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