Welcome to the golden age of remote work, where flexibility reigns—your office is anywhere with Wi-Fi, lunch breaks are on your terms, and pants? Optional. But there’s a catch: work never really stops. Cake.com’s latest ad cleverly highlights this modern dilemma with a scenario that’s all too relatable—an employee working straight from the bathroom. Who hasn’t considered responding to emails from the porcelain throne, right?
This corporate video dives into the blurred lines between work and personal life, taking the concept to a witty extreme. Instead of simply telling you about the challenges of remote work, Cake.com shows you just how far one employee will go to get things done—even in the bathroom. The result is a clever, relatable narrative that not only entertains but also delivers a brand message without feeling like a hard sell.
The Formula (That Works at Any Budget):
Painfully Relatable = Instant Impact – The struggle of blurred work-life boundaries hits home, and this ad amplifies it in the most relatable way.
→ Lesson: Tap into universal experiences—your audience will remember and connect with the ad.
Comedy That Feels Natural, Not Forced – The observational humor is smart and spot on, landing without feeling contrived or overdone.
→ Lesson: Smart B2B humor comes from recognizing the absurdity in real-life scenarios, not from over-the-top antics.
Less is More – The ad avoids unnecessary details with sharp editing, tight pacing, and impeccable comedic timing.
→ Lesson: A clear, strong concept and well-executed idea are more effective than excessive production.
Sell the Emotion, Not Just the Product – This ad doesn’t just promote productivity software—it emphasizes the value of regaining personal time.
→ Lesson: Position your product as the solution to a larger problem your audience can feel.
Final Verdict: A sharp, clever take on the remote work dilemma. This ad makes B2B marketing feel fresh and relatable while subtly communicating its message—without relying on long-winded explanations.
Brave-o-meter Score:
B-9 | R-9 | A-9 | V-8 | E-7
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: https://cake.com/
