Asana’s ad, “Tame Your Work Worries,” takes on the all-too-familiar challenge of juggling multiple tasks and feeling overwhelmed at work. By showcasing how chaotic and frustrating managing work without the right tools can be, the ad highlights how Asana can help transform that chaos into smooth, organized productivity.
The Formula (That Works at Any Budget):
Exaggerated Chaos = Instant Engagement – The ad opens with an exaggerated portrayal of how things spiral out of control without a project management tool. The employee is seen drowning in an overwhelming pile of tasks, highlighting the anxiety that often accompanies disorganized work.
→ Lesson: Exaggerate the pain of the problem your audience faces to immediately capture their attention and make them crave a solution.
Humor Through Relatable Work Struggles – The absurdity of trying to manage multiple projects at once, with everything slipping through the cracks, is something almost every professional can relate to. The chaotic portrayal resonates with the audience, making the solution Asana offers feel all the more necessary.
→ Lesson: Use humor to highlight the frustrations your audience faces, making the solution feel even more desirable.
Asana as the Ultimate Problem Solver – Asana is presented as the calm amidst the storm. The product is shown as the tool that can easily organize tasks, assign deadlines, and keep everything running smoothly, transforming chaos into clarity.
→ Lesson: Position your product as the solution to the chaos, the hero that restores order to the workplace.
Clear Contrast = Powerful Message – The ad contrasts the overwhelming, stressful experience of working without a proper system to the calm, efficient organization that Asana brings to the table. This stark contrast effectively conveys how valuable the tool is.
→ Lesson: Show the transformation your product provides by emphasizing the difference between the chaotic problem and the smooth solution.
Humor Breakdown:
The humor in this ad revolves around the overly dramatic depiction of a workplace in crisis. The worker’s increasingly frantic reactions to the never-ending stream of tasks are exaggerated for comedic effect. This humor helps make the serious message of work-related stress feel lighthearted and relatable, making the viewer both laugh and think, “I need that.”
Final Verdict:
Asana’s ad cleverly uses humor to highlight a common pain point: work chaos. By exaggerating the frustrations of disorganization and presenting Asana as the simple solution, the ad communicates the value of using Asana in a way that’s both entertaining and highly relatable.
Brave-o-meter Score:Â
B-9 | R-9 | A-8 | V-9 | E-9
BRAVE – 8.8/10
Watch the full ad & learn more:
Website: Asana
LinkedIn: Asana LinkedIn Page
