The ad shows different people enjoying their favorite online activities—streaming recipes, recording music, working out, gaming. The voiceover explains that everyone has passions that need a strong home network.
Then the issue appears: “bandwidth hogs.” Animated pigs pop up, disrupting each person’s activity. These pigs represent devices or people using too much internet bandwidth.
The voiceover reassures: “It’s not your fault. Bad bandwidth happens.” That’s where ARRIS SURFboard comes in—featuring modems and mesh systems that fix slow internet. The ad ends with the tagline: “Go Hog Wild”—and even the animated pig enjoys fast Wi-Fi.
The Formula (That Works at Any Budget)
Painful Truth = Slow internet & bandwidth competition
The ad shows how common activities get ruined when bandwidth is stretched too thin—making a technical issue feel personal and real.
→ Lesson: Turn a technical frustration into a simple, everyday scenario your audience recognizes.
Personification = Bandwidth as grumpy pigs
The animated pigs make the invisible problem of internet slowdowns instantly visible and funny.
→ Lesson: Use characters or metaphors to represent complex issues in a simple, visual way.
One-Line Punchline = “Go Hog Wild”
The ad flips a negative—“bandwidth hogs”—into a fun, empowering line. With the right tools, you can use all the internet you want.
→ Lesson: Turn the problem language into a benefit-driven, memorable tagline.
Humor Breakdown
The humor comes from turning internet lag into something visual and silly—cartoon pigs hogging bandwidth. It’s funny, fast, and easy to understand. The final joke (“Go Hog Wild”) gives it a fun, satisfying finish.
→ Lesson: Use playful visuals and wordplay to make dry tech topics entertaining.
Final Verdict
ARRIS SURFboard delivers a clear, playful message: you shouldn’t have to fight over Wi-Fi. The ad turns a technical frustration into a simple visual metaphor, making it memorable and relatable. With smart visuals and a strong CTA, it positions ARRIS as the fix for frustrating internet problems.
BRAVE-o-meter Score
B-6 | R-7 | A-7 | V-6 | E-7
BRAVE – 6.6/10
Watch the full ad & learn more:
Website: ARRIS SURFboard
LinkedIn: ARRIS on LinkedIn
