B2B Video Library

Apple Intelligence | Catch up quick

A professional is asked to present and discuss key points in a meeting but faces a large amount of digital text on their laptop. Using Apple Intelligence’s Writing Tools, they quickly summarize the information. This allows them to catch up fast and confidently share the main insights with the group.

The Formula (That Works at Any Budget)

Information Overload + AI Summarization = Quick Preparation
The ad highlights the stress of being unprepared due to too much info. The AI tool offers a fast way to distill key points.
→ Lesson: Address real workplace challenges with simple solutions.

Product Demo + Presentation Scene = Clear Benefit
Showing the tool in use on screen, followed by the confident presentation, clearly links product features to real outcomes.
→ Lesson: Connect product demos to practical results.

Calm, Approachable Tone = Relatable Messaging
The professional’s natural tone keeps the message friendly and easy to follow.
→ Lesson: Avoid jargon to better engage B2B audiences.

Humor Breakdown

The humor comes from the initial overwhelmed look and the quick transformation into confidence after using the tool. This contrast adds lightness without distracting from the product.
→ Lesson: Use relatable, subtle humor to make demos more engaging.

Final Verdict

Apple Intelligence’s “Catch up quick” effectively shows how AI Writing Tools help busy professionals prepare and lead discussions by quickly summarizing digital documents. The clear demo and realistic scenario make the value obvious, with a touch of humor to keep it engaging.

BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-6 | E-6
BRAVE – 6.2/10

Watch the full ad & learn more:
Website: apple.com/apple-intelligence
LinkedIn: Apple on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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