B2B Video Library

Adobe | Funny “Robot” Ads for Adobe Marketing Cloud

In a world where marketing automation can feel robotic, Adobe’s ad series embraces the idea with humor and cleverness. By imagining a world where robots take over the marketing duties, Adobe explores the challenges and absurdities that come with relying too much on automation. The robots may be trying to help, but their “help” is anything but efficient. It’s a playful look at how Adobe Marketing Cloud strikes the balance between automation and human creativity.

The Formula (That Works at Any Budget):

Robots = Humor – The ad shows robots trying to take over human jobs, but with awkward, over-the-top results. The humor arises from the robots’ misguided attempts to make marketing smarter, yet hilariously missing the mark.
 → Lesson: Use an unexpected approach (robots, in this case) to highlight the gaps that your product fills.

Lighthearted Satire – The ad cleverly mocks the potential pitfalls of relying too much on automation, all while positioning Adobe Marketing Cloud as the “human touch” that makes all the difference.
 → Lesson: Satire can effectively highlight a product’s strengths by exaggerating its competition’s flaws.

Visual Humor & Exaggeration – From clunky robots fumbling through tasks to unnecessary over-explaining of simple concepts, the visual humor adds a layer of absurdity to the ad.
 → Lesson: When done right, visual gags help emphasize the comedic elements without being overly complex.

Type of Humor:

Satire / Exaggeration – The robots are an exaggerated metaphor for automation gone wrong. The ad uses satire to poke fun at over-reliance on tech, making it clear that automation needs to work in harmony with human creativity.
 → Lesson: Exaggerating the absurdity of tech solutions highlights the value of a balanced, human-centered approach.

Final Verdict:
 Adobe Marketing Cloud’s robot ad delivers a sharp, satirical take on the role of automation in marketing. It uses humor to emphasize the importance of blending technology with creativity, making it a memorable and engaging pitch.

Brave-o-meter score: 

B-8 | R-9 | A-9 | V-9 | E-9

BRAVE – 8.8/10 

Watch the full ad & learn more:

Website: https://www.adobe.com

LinkedIn: https://www.linkedin.com/company/adobe

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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