A “Problemotional” Review of 2023’s Best B2B Video Ads: Superside
Superside B2B video ad leverages problem-humor and relatable situations to showcase their platform’s ability to streamline creative workflows. It embraces the chaos of creative agencies while highlighting the benefits of a solution that can bring order and efficiency to the process.
Let’s break it down using the PESO framework:
P: Problem
The Creative Agency Hustle: The ad opens with a woman who’s obviously stressed out, struggling to keep up with multiple creative projects. This sets the stage for the typical challenges faced by agencies, where deadlines are tight, clients are demanding, and teams are stretched thin.
The “Where’s The Designer” Dilemma: It emphasizes how difficult it can be to track down creative talent within an agency. The scenes of people searching for the designer, with humorous desperation, highlight the problems of internal communication and coordination.
Overload and Inconsistency: The ad uses a montage of people working with outdated methods – like clunky software, messy desktops, and frantic phone calls – to highlight the inefficiencies and inconsistencies that can arise within agencies. It suggests that a lack of organization can lead to delays, miscommunication, and a disconnect between the team and their vision.
E: Emotion
Relatable Chaos: The humor make the problem feel relatable. The scenes of the woman frantically searching for files, the team’s desperate attempts to track down the designer, and the over-the-top reactions all inject a humorous element into the common struggles faced by creative professionals.
The Desire for Efficiency: The ad’s fast pace and dramatic music create a sense of urgency and frustration. The frantic scenes suggest a longing for a more organized and streamlined workflow.
The Value of a Happy Team: The scenes of the team laughing and enjoying themselves showcases the positive impact of a well-managed workflow. It suggests that a more efficient system can lead to a happier and more productive creative team.
S: Solution
Superside: A Hassle-Free Solution: It introduces Superside as a solution that can streamline creative workflows. The woman’s transition from a state of chaos to using a platform that organizes projects and connects her with talent showcases the ease of use and effectiveness of Superside.
A World-Class Team at Your Fingertips: They highlight thier access to a global network of creative talent. The scene with the woman rotating a globe suggests that she has access to a diverse range of professionals, allowing her to find the perfect fit for each project.
The Power of Collaboration: The ad emphasizes Superside’s ability to facilitate collaboration between agencies and creative professionals. The scenes of the team working together on projects, with a clear understanding of their workflow, showcase the platform’s ability to create a cohesive and efficient creative process.
O: Outcome
A More Productive and Creative Team: The ad suggests that Superside can help creative teams work more effectively and achieve their full potential. The scene of the woman working calmly, with a streamlined workflow, and the team’s happy demeanor suggests that Superside can lead to a more fulfilling and enjoyable work experience.
Delivering Excellent Results: Superside can help creative agencies deliver exceptional results. The scenes of the woman showcasing a well-crafted design and the team’s sense of satisfaction suggest that Superside can elevate the quality of work and create a successful outcome for everyone involved.
A Creative Transformation: The ad advocates that Superside can transform the creative process. The scenes of the woman and her team working efficiently, with a focus on collaboration and quality, imply that Superside can revolutionize the way agencies operate and achieve their goals.
Overall
Superside demonstrates how even a complex platform can be presented in a way that is both entertaining and insightful. It’s a B2B video ad that embraces the challenges of working in the creative world while highlighting how Superside can simplify the process, bring order to chaos, and ultimately help agencies deliver outstanding results – effectively conveying the value of Superside as a platform that can help creative teams work smarter, not harder, and unlock their full potential.
