A “Problemotional” Review of 2023’s Best B2B Video Ads: Sinch
Sinch is the world’s leading customer engagement platform, but you probably didn’t know that, until now. Although this B2B video ad is a bit more on the serious side, it’s still got that “attention-grabbing” vibe which allows them to address a common business challenge whilst piquing our interest.
Let’s break down the ad using the PESO model and see how Sinch is shaking things up:
P: Problem/Pain
The “Who’s Sinch?” Dilemma: The ad opens with a woman telling us about Sinch and that they are “the world’s leading customer engagement platform.” But it also emphasizes that many people don’t know them, which is something that a lot of great B2B companies face.
The Need to Stand Out: They express that companies need to work hard to make their brand known and reach their target audience – it’s a competitive world out there.
The Hidden Power: The ad suggests that sometimes, the best things are the ones we haven’t heard of yet. It’s a reminder that there are great solutions out there, waiting to be discovered.
E: Emotion
Intrigue and Curiosity: The sense of mystery and intrigue captures your attention. The woman’s delivery is a bit enigmatic and playful, which makes you curious to learn more.
The “Ah-ha!” Moment: The ad highlights the “aha” moment when you realize that, even though you might not have heard of Sinch, they’re actually a pretty big deal in the world of customer engagement.
S: Solution
The “Hidden” Solution: It presents Sinch as the platform that can help businesses improve their customer engagement.
The “Customer Engagement” Edge: They emphasizes how their platform helps to create a more personalized and engaging customer experience.
A Powerful Platform: The ad advocates that Sinch can help you connect with customers in a way that’s more effective and relevant.
O: Outcome
A Better Customer Experience: By using their platform, Sinch can create a more positive and engaging experience for the businesses’ customers.
More Success in a Competitive World: The ad expresses that Sinch can give businesses a competitive edge by helping them reach their target audience.
A Sense of Innovation and Confidence: The ad leaves viewers feeling assured that Sinch’s platform can help them stay ahead of the curve and make a real difference.
Overall
They reminded us that B2B video ads can be creative and effective, all it takes is a unique approach. And in their case, the combination of a playful tone, a touch of mystery, and a sense of confidence enabled them to effectively convey the value of their platform – making it one of the best B2B video ads of the year.
