B2B Video Library

Simply Business | You name it. We insure it.

Simply Business’s ad takes a fun and quirky approach to showing how their insurance solutions can cover a wide range of businesses. With playful scenarios and exaggerations, the ad emphasizes the flexibility of their offerings, ensuring that no matter what business you have, Simply Business has you covered.

The Formula (That Works at Any Budget):

Exaggerated Humor = Instant Engagement – By showing absurd scenarios of businesses that could use insurance, the ad grabs attention quickly. The humor highlights the wide variety of businesses Simply Business covers. → Lesson: Use exaggerated scenarios to grab attention and make your service or product feel all-encompassing.

Relatable Humor = Emotional Connection – The ad uses quirky, relatable businesses—like a “dog-walking astronaut” or a “hairstylist for cats”—which makes it funny and approachable. This shows that no matter how niche or unique your business is, you can rely on Simply Business for coverage. → Lesson: Connect with your audience by using humor that speaks to their experiences or imagination.

Clear Message = Lasting Impact – Amid the humor, the ad’s central message is clear: Simply Business provides insurance for all kinds of businesses. The simplicity of the message helps reinforce the ad’s impact. → Lesson: Keep the message simple and clear, even when using humor or exaggeration.

Humor Breakdown:

The humor is light-hearted and built on exaggeration. It relies on taking everyday, relatable business concepts and pushing them to absurd extremes, which makes the ad fun and memorable. The whimsical approach keeps the audience entertained while reinforcing the idea that no matter how weird or niche your business is, Simply Business can cover it.

Final Verdict:

Simply Business delivers a fun, memorable, and highly effective ad that uses humor to highlight the breadth of its insurance offerings. The exaggerated scenarios make the product feel relevant to a wide variety of businesses, and the humor provides an emotional connection with the audience, making the ad both entertaining and informative.

Brave-o-meter score: 

B-7 | R-8 | A-8 | V-7 | E-7

BRAVE – 7.4/10

Watch the full ad & learn more:
 Website: Simply Business
 LinkedIn: Simply Business LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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