B2B Video Library

Roland DG | Introducing Roland DG

 Roland DG’s “Introducing Roland DG” commercial showcases the company’s expertise in creating advanced printing and digital imaging solutions. The ad features a mix of cutting-edge visuals and informative messaging to highlight Roland DG’s technological innovations, positioning the brand as an industry leader in print and imaging solutions.

The Formula (That Works at Any Budget):

Impressive Visuals = Instant Attention – The ad grabs attention with stunning visuals of the technology at work, highlighting the precision and quality of Roland DG’s products. The ad focuses on showcasing the tech in action, emphasizing its capabilities. → Lesson: Use high-quality visuals to showcase your product’s unique features and capabilities in a way that immediately captures the audience’s attention.

Expert Narration = Credibility Boost – The ad includes professional narration that explains Roland DG’s products, adding authority and credibility. It reinforces the company’s leadership in the field of digital printing and imaging. → Lesson: Ensure your messaging is clear and backed by expertise to increase trust and perceived value.

Innovative Technology = Positive Brand Image – By focusing on the advanced nature of Roland DG’s technology, the ad positions the brand as an innovator, someone who is pushing boundaries in the industry. → Lesson: Highlight the unique and innovative aspects of your product or service to strengthen your position as an industry leader.

Humor Breakdown:

This ad is not focused on humor. Instead, it takes a more straightforward, professional approach to communicate the brand’s capabilities. The absence of humor allows for a more serious, high-tech impression that matches the industry Roland DG operates in.

Final Verdict:

Roland DG’s “Introducing Roland DG” ad is an effective and straightforward presentation of the company’s technology, using strong visuals and expert messaging to convey the brand’s leadership in digital printing. The ad succeeds in positioning Roland DG as an innovative and high-quality solution provider in a competitive industry.

Brave-o-meter score: 

B-8 | R-7 | A-6 | V-5 | E-7

BRAVE – 6.6/10

Watch the full ad & learn more:
 Website: Roland DG
 LinkedIn: Roland DG LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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