A “Problemotional” Review of 2023’s Best B2B Video Ads: Roland DG
This Roland DG video ad uses a fast-paced, visually driven style to highlight the power of their machines to turn dreams into reality for creators. It embraces a sense of ambition, hustle, and innovation, showing how Roland DG equipment helps makers across various disciplines achieve their goals.
Let’s take a deeper look at the success behind the B2B ad using the PESO framework:
P: Problem/Pain
The Gap Between Dreams and Reality: The ad opens with a question, “What’s the difference between dreaming and doing?” This sets the stage for a common challenge – the struggle to bridge the gap between ideas and tangible creations. The ad highlights the difficulty of turning dreams into reality, suggesting that many creative concepts remain just that – dreams.
The Difficulty of Making: It quickly transitions from showing a large format printer to a skateboarder, a fashion designer, and a graphic designer. Each scene shows a maker working on a different project, highlighting the varied disciplines and challenges involved in creating. The ad emphasizes that making is hard work and can involve many steps and obstacles.
The Need for the Right Tools: They uses a montage of different creators working with Roland DG equipment to subtly highlight the need for powerful and reliable machines to support the creative process. The visuals of the printers, cutters, and other equipment suggest that these machines are essential for makers to achieve their goals.
E: Emotion
A Sense of Urgency: The ad’s rapid pace and dramatic music create a sense of momentum and urgency. The visuals of creators working quickly and diligently suggest that they are driven by passion and a need to make their dreams a reality.
The Joy of Making: It showcases the joy and satisfaction that comes with creating. The scenes of the skateboarder landing a trick, the fashion designer showcasing a finished dress, and the graphic designer presenting a design show the excitement and pride that makers experience when they bring their ideas to life.
A Celebration of Creators: The ad emphasizes the hard work and dedication of creators. It highlights the passion and energy that drive makers to push their creative boundaries and achieve their goals.
S: Solution
Roland DG: The Maker’s Choice: It positions Roland DG as the go-to brand for makers. The visuals of the equipment and the tagline “Machines for Makers” clearly show that Roland DG is a company that understands and supports the creative process.
Powerful and Reliable Machines: Roland DG highlights the power and reliability of their machines. The visuals of the printing and cutting processes show that the equipment is capable of delivering high-quality results, even for the most ambitious projects.
From Concept to Reality: They demonstrates the ability of their machines to turn ideas into reality. The scenes of creators using the equipment to make their creations tangible – from printed graphics to finished products – showcase the power of the machines to help makers bring their dreams to life.
O: Outcome
Realizing Your Potential: The ad suggests that Roland DG can help creators achieve their full potential. The scenes of creators using the machines to create and innovate show how the equipment can be a vital tool for realizing your dreams.
A World of Possibility: It inspires viewers to think about the possibilities that Roland DG machines can unlock. The fast pace, upbeat music, and creative visuals suggest that the equipment can help creators achieve anything they set their minds to.
A Community of Makers: The ad subtly reinforces the idea that Roland DG is part of a community of makers. The visuals of different creators working on their projects, with a shared passion for innovation, suggest that Roland DG is a company that understands and supports the maker community.
Overall
Roland DG B2B video ad is a visually powerful and inspiring example of B2B video marketing. It taps into the ambition and desire of creators to bring their dreams to life, showcasing the capabilities of Roland DG machines in a way that is both relatable and aspirational.
The ad effectively connects with the maker community, showcasing their passion and dedication while highlighting how Roland DG equipment can empower them to create and innovate.
