A “Problemotional” Review of 2023’s Best B2B Video Ads: Rippling
Rippling is HR and IT in one magic box. Now this B2B video ad may be a little over-the-top, but that’s what makes it memorable. It highlights the challenges of managing HR and IT tasks, and then shows how Rippling makes everything easier.
Let’s break it down, shall we? Using the PESO framework:
P: Problem/Pain
HR and IT Chaos: The video opens with a woman working at her desk, and things are definitely chaotic. She’s surrounded by piles of papers, and her coworker is literally lying on top of a desk. It’s a familiar scene for anyone who’s ever worked in a busy office.
The Struggle to Stay On Top: It amplifies the common challenge of keeping track of HR and IT tasks, managing different systems, and feeling like you’re constantly playing catch-up.
The Need for a Simpler Solution: It’s clear that the team needs a better solution, a way to streamline their processes and make everything easier.
E: Emotion
Humor and Exaggeration: The woman’s reaction to the “magic” solution, with her coworker floating around the office, is a great example of how humor can make an ad more memorable.
Relatability: This ad hits a common nerve for anyone who’s ever dealt with HR or IT tasks. The ad’s humor really brings to life the frustrations of navigating complex systems.
The “It’s Like Magic!” Moment: This ad shows how Rippling can make a big difference. It’s almost like magic – it takes away the stress and makes things so much easier.
S: Solution
Rippling: The HR and IT Savior: The ad introduces Rippling as the solution to your HR and IT woes.
One Platform, Less Stress: It showcases how Rippling can manage payroll, onboarding, benefits, and IT tasks – all in one place.
The “Magic” of Simplicity: The ad implies that Rippling can magically simplify your HR and IT processes, giving you more time to focus on your business.
O: Outcome
A More Efficient and Happier Workplace: It shows the positive outcome of using Rippling—the team is more efficient and working together seamlessly, resulting in a more positive and productive work environment.
More Time to Focus on Your Business: The video suggest that by using Rippling to handle HR and IT, you can free up your time to focus on what you love – running your business.
A More Streamlined Workflow: The ad leaves you with the feeling that Rippling can help your business operate more smoothly, with less stress and greater efficiency.
Overall:
This video ad is a great reminder that brands have the potential to produce B2B video ads that are entertaining and effective. By using humor, Rippling emphasizes common business challenges and then shows how they can provide a simple and straightforward solution.
