A “Problemotional” Review of 2023’s Best B2B Video Ads: Pitch
Pitch really brought their message home with this ad: that their platform is not just a pitch deck, but a big idea. Their clever and creative approach for this ad showcases the value of their platform for creating killer pitch decks. It’s a fun, witty and gets to the heart of a real challenge for businesses – making sure your ideas get heard.
We’ll break down how they did it using the PESO framework:
P: Problem/Pain
The Struggle to Make an Impact: Their ad starts by showing a woman who’s a bit stressed. She’s trying to create a pitch deck, but it just doesn’t seem to be working. We’ve all been there! It’s a challenge to make sure your ideas stand out and grab the attention of your audience.
The Need for a Winning Presentation: The ad highlights the importance of having a strong pitch deck that can effectively communicate your ideas. This is a real concern for businesses and entrepreneurs—it’s tough to get funding, partnerships, or investment if you can’t make a compelling presentation.
The Lack of Simplicity: They imply that sometimes, creating a pitch deck feels like a huge, overwhelming task. It can be hard to keep everything organized and make sure it looks professional.
E: Emotion
Humor and Relatability: It’s funny to see how the team struggles with their pitch, and everyone can relate to the frustration of trying to create a winning presentation. Using humor and relatable situations creates that connection with their viewers.
Visual Storytelling: The ad uses a vibrant, almost animated style to make it more interesting to watch. The use of the bee theme is clever and unique, and it helps to convey a sense of teamwork and collaboration.
The “A-ha” Moment: It gives us that “a-ha” moment when the team discovers Pitch and how it makes creating pitch decks easier and more engaging.
S: Solution
Pitch: The Easy Way to Create a Winning Pitch Deck: It introduces Pitch as the solution for creating presentations that are both professional and engaging.
Simplified Design and Collaboration: The ad highlights how Pitch can help you create a visually stunning and professional pitch deck with built-in tools and templates. It also shows how you can collaborate with your team to perfect your pitch.
The Power of Pitching: The ad suggests that with Pitch, you can create presentations that will make your ideas stand out and get the attention they deserve.
O: Outcome
A Pitch Deck That Speaks for Itself: The ad shows a team creating a powerful pitch deck using Pitch, with the result being a dynamic and persuasive presentation.
Successful Collaboration and Growth: Pitch shows how they can help teams collaborate more effectively and create presentations that will help them achieve their goals.
A More Confident Future: The ad leaves viewers with the feeling that Pitch can help them deliver confident and compelling presentations, leading to greater success.
Overall:
Pitch proves to us that B2B advertising can be both fun and effective. It addresses a common problem – creating a compelling pitch – and offers a solution that’s easy to use and visually appealing.
Their ad is a strong contender for one of the best B2B video ads of the year because it’s memorable and it makes you want to give Pitch a try!
