A “Problemotional” Review of 2023’s Best B2B Video Ads: Pipedrive
Pipedrive’s ad is a refreshing change from some more traditional B2B video ads, using a fun, high-energy style approach to showcase their sales software and how they can help you close deals faster.
Let’s dive deeper into why this approach works using the PESO framework:
P: Problem/Pain
The Struggle to Close Deals: The ad opens with a woman who seems frustrated and overwhelmed, suggesting a common problem for sales teams: slow sales cycles and difficulty closing deals.
Lost Opportunities and Missed Targets: The video implies that without a streamlined and efficient system, sales teams can miss out on opportunities and fail to meet their targets.
Inefficient Processes: The ad points to the struggle of managing leads, tracking progress, and keeping everything organized. It suggests that inefficient processes can hinder a sales team’s ability to close deals effectively.
E: Emotion
High Energy and Excitement: This ad is all about energy and excitement. It uses quick cuts, fast-paced dialogue, and a sense of urgency to grab the viewer’s attention.
Relatability: The feeling of frustration and the desire to close deals quickly are something anyone in sales can relate to.
The “Wow” Moment: The ad creates a “wow” moment when the woman sees the results of using Pipedrive. It shows how their software can help close deals faster, which is a key motivator for any sales professional.
S: Solution
Pipedrive: The One Platform to Grow Your Business: The ad introduces Pipedrive as a solution that can help sales teams close deals more effectively and grow their business.
Simplified Sales Management: The ad highlights Pipedrive’s ability to manage leads, track progress, and streamline the sales process.
Easy to Use and Powerful: The ad implies that Pipedrive is user-friendly and powerful, offering the features that sales teams need to be more successful.
O: Outcome
Faster Sales Cycles and More Deals: The ad shows the positive outcome of using Pipedrive – the woman is now confident and successful, highlighting how Pipedrive can help close deals quickly and efficiently.
Improved Sales Performance: The ad suggests that using Pipedrive can lead to improved sales performance, increased revenue, and a stronger bottom line.
A Focus on Growth: Pipedrive highlights how they empower sales teams to focus on what they do best – selling – by streamlining their processes and making it easier to manage their sales pipeline.
Overall:
By addressing a common pain point in the sales world, Pipedrive amplifies the value of their software and how it can help businesses achieve their goals – a clear representation of using the “problemotional” formula to take B2B video ads to the next level.
